July 9, 2007 at 23:43Question: how to evaluate the costs of start-up marketing?
So, there is a good idea and investor. Now I am writing a business plan in order to understand whether there is enough money for it and how many co-investors will be needed. By the way, start-up practically does not use Web 2.0 technology. I calculated the development price. And about the costs of marketing I want to consult.
The task for 7 months to get 5,000 active regular users. Of course, I will not disclose the idea of the service itself, but for the sake of analogy one can imagine something like smartresponder.ru .
Those. the business model is not advertising, but a fee from users. Each user is essentially a client. Those. in fact, in 7 months you need to purchase 5000 regular customers.
I understand that in order to receive one client, several hundred interested people must browse the site. But for this area, I don’t know conversion rates.
If, for example, 400 visitors give one regular customer, then it will be necessary to organize 2 million views by the target audience. And it’s obvious that on Google Adsense this task will be very expensive. There are press releases, bloggers, maybe offline media, and, in short, all that I’m not yet focused on.
A period of 7 months, as well as the number of customers, of course, are given for guidance. Ideal proportion: 800 Russian-speaking clients and 4200 English-speaking.
Attention QUESTION : how much money do you need to achieve such a result?
I would be very grateful for any comments.
The task for 7 months to get 5,000 active regular users. Of course, I will not disclose the idea of the service itself, but for the sake of analogy one can imagine something like smartresponder.ru .
Those. the business model is not advertising, but a fee from users. Each user is essentially a client. Those. in fact, in 7 months you need to purchase 5000 regular customers.
I understand that in order to receive one client, several hundred interested people must browse the site. But for this area, I don’t know conversion rates.
If, for example, 400 visitors give one regular customer, then it will be necessary to organize 2 million views by the target audience. And it’s obvious that on Google Adsense this task will be very expensive. There are press releases, bloggers, maybe offline media, and, in short, all that I’m not yet focused on.
A period of 7 months, as well as the number of customers, of course, are given for guidance. Ideal proportion: 800 Russian-speaking clients and 4200 English-speaking.
Attention QUESTION : how much money do you need to achieve such a result?
I would be very grateful for any comments.