March 21, 2007 at 20:46Yahoo overtakes Google in mobile search
Yahoo on Monday launched a new search service OneSearch for mobile phone users, which should undermine the position of Google .
“After a single search query, we show users the finished results, not a list of links to different sites,” says vice president of Yahoo Connected Life, Marco Boerries.
Yahoo in the race with Google acts as a catch-up in the field of computer search, but has done a lot lately in order to catch up with a rival in the mobile search market.
Now most phones come with a web browser and Internet companies offer search, mapping and other well-known (for desktops) services for mobile phones.
Search results in OneSearch are displayed in a different form than in computer search engines - the mobile search engine does not produce ordinary link lists. So, if you enter the name of the film, then the result is not links to sites with its review, but a list of cinemas where it is now shown, criticism of other users about it and news about this picture. The user only needs to enter the city or zip code where he is located (for now, OneSearch only works in the USA).
OneSearch will display contextual advertising - the search engine has the ability to implement text ads and special, optimized for the mobile phone screen, advertising banners. It is expected that such advertising will be very effective, since the user will need to press only one button to call the phone number indicated in the advertisement.
“After a single search query, we show users the finished results, not a list of links to different sites,” says vice president of Yahoo Connected Life, Marco Boerries.
Yahoo in the race with Google acts as a catch-up in the field of computer search, but has done a lot lately in order to catch up with a rival in the mobile search market. Now most phones come with a web browser and Internet companies offer search, mapping and other well-known (for desktops) services for mobile phones.
Search results in OneSearch are displayed in a different form than in computer search engines - the mobile search engine does not produce ordinary link lists. So, if you enter the name of the film, then the result is not links to sites with its review, but a list of cinemas where it is now shown, criticism of other users about it and news about this picture. The user only needs to enter the city or zip code where he is located (for now, OneSearch only works in the USA).
OneSearch will display contextual advertising - the search engine has the ability to implement text ads and special, optimized for the mobile phone screen, advertising banners. It is expected that such advertising will be very effective, since the user will need to press only one button to call the phone number indicated in the advertisement.