August 28, 2006 at 18:46News Outdoor Russia bought a piece of AdMe
“Slice” in a 35% share of the AdMe Internet project was bought by News Outdoor Russia, the domestic “daughter” of the multimedia empire Rupert Murdoch and the country's largest outdoor advertising operator. According to the sources of Habrahabr, the deal was completed last week. It will be officially announced, possibly in the near future.
According to industry experts, Natalya Semina, who recently came to News Outdoor as Director of Corporate Communications, could initiate the deal. Previously, she was the editor-in-chief of the Advertising Industry magazine and vice president of corporate communications at the Publicis Groupe Media advertising holding company, therefore, she is likely to take the post of chief editor of AdMe, bringing her experience and connections to the project.
The project itself, apparently, will soon change its concept, making a roll towards the production of its own content (now AdMe mainly aggregates the most interesting articles on the advertising market from the press).
Kirill Nadelyaev, head of Advertka.Ru , believes that the news about investments in AdMe indicates an undoubtedly positive trend for the industry. “As far as I know, offers to buy the entire project or a share in it have been received repeatedly,” says Kirill, “however, AdMe was looking for a suitable investor. In the face of News Outdoor (and Natalya Semina, in particular) they found the best. ”
“Unfortunately, it is still unknown about the specific amount of the transaction and what objectives News Outdoor pursues,” continued Kirill. - However, it is worth noting that the magazine "Advertising Industry", which was headed by Natalia, has always been one of the best and most interesting among publications about advertising. That's just on the Internet they somehow did not go well. With AdMe’s experience in this area, we’ll have another decent industry publication. ”
Leo Glaser, President, AdWatch Online Advertising Agency, said that the step News Outdoor is quite logical and understandable. According to him, the company acquired a tool for its own marketing and PR. However, according to Leo, this may not be about buying, but about sponsorship. Since basic projects like AdMe are unprofitable (they don’t have display ads because of low traffic), sponsorship for marketing needs seems more appropriate here.
According to industry experts, Natalya Semina, who recently came to News Outdoor as Director of Corporate Communications, could initiate the deal. Previously, she was the editor-in-chief of the Advertising Industry magazine and vice president of corporate communications at the Publicis Groupe Media advertising holding company, therefore, she is likely to take the post of chief editor of AdMe, bringing her experience and connections to the project.
The project itself, apparently, will soon change its concept, making a roll towards the production of its own content (now AdMe mainly aggregates the most interesting articles on the advertising market from the press).
Kirill Nadelyaev, head of Advertka.Ru , believes that the news about investments in AdMe indicates an undoubtedly positive trend for the industry. “As far as I know, offers to buy the entire project or a share in it have been received repeatedly,” says Kirill, “however, AdMe was looking for a suitable investor. In the face of News Outdoor (and Natalya Semina, in particular) they found the best. ”
“Unfortunately, it is still unknown about the specific amount of the transaction and what objectives News Outdoor pursues,” continued Kirill. - However, it is worth noting that the magazine "Advertising Industry", which was headed by Natalia, has always been one of the best and most interesting among publications about advertising. That's just on the Internet they somehow did not go well. With AdMe’s experience in this area, we’ll have another decent industry publication. ”
Leo Glaser, President, AdWatch Online Advertising Agency, said that the step News Outdoor is quite logical and understandable. According to him, the company acquired a tool for its own marketing and PR. However, according to Leo, this may not be about buying, but about sponsorship. Since basic projects like AdMe are unprofitable (they don’t have display ads because of low traffic), sponsorship for marketing needs seems more appropriate here.