February 12, 2007 at 11:35 a.m.FAST offers ads without intermediaries
On February 5, Fast Search & Transfer (FAST) rolled out the AdMomentum market, a new contextual advertising system focused on online media, telecommunication providers and everyone else who seeks to monetize traffic, writes Search Engine Watch .
The main idea of AdMomentum is simple: it does not provide intermediaries. FAST will sell the license for the right to use the system, and everyone who buys this license will agree with advertisers and solve other organizational issues. Of course, the system is quite flexible, provides many settings (ranking algorithm, geo-targeting, etc.).
The main idea of AdMomentum is simple: it does not provide intermediaries. FAST will sell the license for the right to use the system, and everyone who buys this license will agree with advertisers and solve other organizational issues. Of course, the system is quite flexible, provides many settings (ranking algorithm, geo-targeting, etc.).