Google mobile advertising is now in Russia

    At today's press conference in Moscow, Google announced the launch of contextual advertising on mobile phones.

    “Mobile phone advertisements,” the press release says, “is a new text ad format, which has been tested by AdWords advertisers in several European countries, Japan, the United States, and now Russia. Thanks to mobile advertising, the user can follow the link of the advertisement to the advertiser's website or call the company immediately. ”

    “In Russia, the search advertising market is growing rapidly, and we are entering it at the right time. We believe that Google will increase the market for online and mobile advertising in Russia, ”said Vladimir Dolgov, head of Google Russia.

    The chief editor of Yandex, Elena Kolmanovskaya commented on this news: “Yandex has been placing contextual advertising on mobile devices for a long time, but we do not see a large market there, because there are a lot of people. who use mobile search, at least in Russia, is incomparably less than computer search users. ”

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