HeadHunter: Target - Regions

    Until November 14, HeadHunter will open five new representative offices in Russia, namely in Novosibirsk, Krasnoyarsk, Voronezh, Krasnodar and Kazan. In addition to Moscow, the company has offices in St. Petersburg, Samara, Yekaterinburg, Rostov-on-Don and Yaroslavl. Thus, with the opening of new representative offices, 10 regions of Russia, as well as Ukraine and Kazakhstan will be included in the regional coverage of HeadHunter.

    HeadHunter calls this expansion “expansion”, which explains the desire to take root in the Internet recruitment market of economically developed regions. The company predicts the emergence of staff starvation in them in the next two to three years, when, with the advent of large Russian and international companies, managers and middle and senior managers will be most in demand.

    “In most Russian regions, the Internet is not the main tool for finding a job or recruiting personnel, but its role is growing rapidly,” said Olga Brukovskaya, HeadHunter’s marketing director, “In 2005, almost three times as many resumes of job seekers were posted on hh.ru from regions than in 2004. While the number of “Moscow” resumes increased by 67%. Approximately the same situation with the posted vacancies. All this suggests that in a couple of years the regional Internet recruitment market will be developed in the same way as the capital market, and its players will earn good money. ”

    For each representative office, a local version of the hh.ru site is opened, configured to search for personnel and work in the region. These sites are used to place advertisements and vacancies for local companies, and the branches themselves are organized as sales offices.

    The volume of investments in the opening of regional offices will be from 70 to 100 thousand dollars in a few months, the company said. Their return on payback is planned six months after opening. According to Arkady Sandler, HeadHunter Development Director, in 2008 the total turnover of the regional network should be $ 2-3 million.

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