Prize for the best online advertising went to the crab

    The organization Interactive has by Bureau Advertising (the IAB) and the magazine Adweek announced the winners of the annual award MIXX Award, awarded in the field of online advertising. The main prize went to "Nibbler Crab" - a character from a Honda advertising campaign, MediaRevolution reports .

    The RPA and Honda were stunned by the fact that the prize went to them. The fact is that the MIXX Award goes to those who raise the level of online advertising to a new height. It can be banners, contextual advertising, mobile marketing or videos. The independent jury includes the most influential and authoritative representatives of the advertising community.

    Also popular now: