and Yandex have entered into a strategic agreement

    The two largest Russian Internet portals - Mail.Ru and Yandex - have agreed on a strategic partnership in the field of search technologies and contextual advertising. According to the agreement, since the beginning of 2006, the search engine developed by Yandex has been installed on the Mail.Ru portal, and all contextual advertising will be placed on the search results pages using the Yandex.Direct system .

    At the end of 2005, Mail.Ru ended a contract with a search solution provider, Google, and the company management decided to study all existing competitive offers in this area. As potential partners, several major Russian and foreign search engines were considered, including the previous supplier.

    “The decision to choose Yandex as a partner, which provides a contextual advertising sales system, as well as a search solution, was made on the basis of many factors,” says Dmitry Grishin, Mail.Ru CEO. - On the one hand, it is an opportunity to offer users of the portal a high-quality search engine adapted for Russian-speaking users; on the other, due to this cooperation, we plan to significantly increase our income from the sale of contextual advertising. ”

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