BBC invests in Runet?

The BBC will allocate about $ 660 million for the development of its own Internet projects and acquisitions abroad. The most priority areas will be the creation of social networks, as well as the support of existing web resources. Experts do not exclude that the assets of Russian Internet companies may be attractive to the British giant.

A significant part of the BBC funds will be directed to the creation of social networks, most of which will be based to some extent on television programs or print media of the holding, writes The Guardian.

It is also important that a number of sites will receive additional funds for development. Among them can be noted BBC Good Food, as well as Top Gear, based on the eponymous popular TV show for car enthusiasts. It is assumed that the sites will become more interactive, the opportunities for communication between users will expand significantly.

The acquisitions will be carried out by the commercial division of BBC Worldwide, which will receive part of the funds. Experts believe that among the possible acquisitions of the BBC may be Russian online resources. “There are no large-scale projects like social networks in RuNet yet. One of the most notable phenomena so far is “Soup”. At the same time, the Russian Internet market is booming and not far behind the Western one. It is very attractive to Western investors. Obviously, first of all, possible acquisitions of the BBC will affect European countries, it is unlikely that the holding will enter the US market, ”IKS-Consulting believes.

Finam Investment Company believes that the amount of $ 660 million is very significant for the development and purchase of information resources. “Obviously, a significant number of acquisitions will not follow. For example, serious Internet projects in the United States cost at least $ 50 million. In Russia, there are a number of promising, interesting and independent projects, including in the field of media, which may be attractive to a British company, for example, the publication Vzglyad, Finam.

Source: Cnews