Apple expects the iPhone to change every three years
It is no secret that modern mobile phones are not designed for long work or upgrade. That is, technically, they could have worked for 10 and 20 years, but the surrounding people would simply consider the owner of a 10-year-old phone a very strange person. Updating the operating system occurs quite often, as well as the release of new models of devices. As a result, phones become morally obsolete, and after a few years they even begin to “slow down” on new versions of the OS . IPhone phones are no exception.
Apple has added a question and answer section in the “Environmental Protection” section on the official website, where for the first time it revealed the expected lifespan of its equipment. So, iPhones, iPads, and Apple Watch have a three-year life span, Mac computers are four years old.
The indicated lifetimes are calculated on the condition that the customer buys the Apple equipment for the first time. It can be assumed that these terms are less for “regular customers”, that is, the person will update the phone more often than once every three years.
Of course, Apple does not “program” phones and tablets for slower work after three years and, moreover, does not use in the assembly of poor-quality components that fail in three years. These are average indicators. Surely there are people who are still happy with their six-year MacBook Pro or the second iPhone. There are those who change the phone every year. But the average is three to four years (for the first purchase).
Apple takes into account the life cycle of devices, planning the end of support for new OS versions on older devices and the release of new models to replace old ones. For example, the new iPhone SE in design and architecture is very similar to the iPhone 5S , only with updated electronics, to “pull” modern iOS 9 and all OS updates for the next three years. Between the release of the iPhone 5S and the iPhone SE a little less than three years passed, so everything was done according to the mind.
In addition, the reuse of the iPhone 5S technical process made it possible to reduce the cost of the new Apple phone to $ 160-170 (16-64 GB) .
With such a clear strategy, Apple executives have the courage to publicly ridicule Windows users.who own the equipment for five or more years without buying a new computer (there are more than 600 million such PCs in the world). But this may have a simple reason: five-year computers are quite satisfied with many people, so they do not feel the need to buy a new model.