11 answers about Yandex.Directory

Light article, suitable for owners of service sites.



1. How to get to Yandex directory if there is no office?

We indicate any large shopping center. You can find similar organizations and see where they sit. Then "settle down" a floor above.

2. How to get the extended snippet in Yandex using the directory?

Register and provide an address.



3. How to get to cards in another region, city, street?

There are several ways, but I recommend creating a subdomain (how to do this you can read in the case “Saving 300,000 rubles per month on contextual advertising” ) and register it in the directory. After 2-3 days, you will be on Yandex maps in the selected region.

4. How to check fake addresses?

1. The service toloka.yandex.ru/;
2. Ringing.

Tip: write down your fake addresses.

They may call you and ask the following:
- Hello, my name is Anna, the Yandex directory service. Is the following address correct: .......
- Yes.
- Thank you for your confirmation.
Or they can:
- Hello, my name is Anna, Yandex directory service. Tell me what address you are in the city (city).
- eeeee, nuuu ... Badly heard, I'll call you back.


5. Does Yandex Guide affect promotion?

Only indirectly:
1. Increases the CTR (clickability) of the snippet (ad in search results).
2. One of the factors of regional ranking. In other words, without it, you may not be assigned the necessary region with all that it implies.
3. It gives a little traffic, as a result of behavioral factors.

6. Is it worth it to advertise in the Yandex directory?

Depends on the service. Obviously, tire fitting services are profitable, but an online store of expensive watches is not. Here is an example from the Entertainment section:


7. What information needs to be indicated in the Yandex directory?

All that is not a pity.

Mandatory - site address and company name. It is advisable to adhere to the following formula: “Key request + city - site name”. Example: “Fast tire fitting in Izhevsk - pitstop.ru”. They may not miss it, but if they do, it will be very good.

Very desirable - photographs of the entrance group, interior.

Undesirable - some seoshniki (including me :)) used to do a cool thing.

They indicated different hours of work to get a huge snippet. Unfortunately, I could not find the picture, but the essence is this. We indicate different working hours for each day, Yandex displays this in a snippet, it increases in size - PROFIT. Already not working.

8. Is it worth it to wind up reviews in the Yandex directory?

Yes, feel free to twist. Here are some tips:

1. The ideal option is the service workzilla.ru. Order for 500 r. about 10-15 pieces.
2. Do a detailed statement of work, otherwise they will write slag. Indicate what reviews should be: how many stars, at what time, how many characters, how many Yandex accounts, what language should be (spoken, business, etc.), from women or men.
3. Do not order an unnatural amount of reviews. If there are 0 now, order 10. In a month - 20, in another month 20, in another month 30. I think the logic is clear.
4. 70% - positive, 25% - neutral, 5% - negative, but with a further resolution of the issue.

9. Do I need to register a personal blog, info site, online publication in the directory?

Yes. Worse will not be 100%. Just enter the address of a random residential building and confirm when calling. Checked - works.

10. How to add the "Dialog" button to the snippet?

There is another service for this - dialogs.yandex.ru

11. What is the best ranking in Yandex maps?

Here are some obvious guidelines.
1. Choose the category correctly:

You can see where your competitors are located.

2. Get feedback:

3. Maximum photos.
4. The most detailed description, fill in all the fields that can be filled during registration. Use keywords (do not pinch, do not spam) and the name of the organization in the description.
5. Try to provide true information.

Go for it!

Hope it was helpful. Thank you for attention!

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