March 3, 2019 at 15:467 recommendations for analyzing the top 70 site growth parameters in 2019 at Yandex
In 2018, an analytical report was released from the Ashmanov & Partners company. There are many pages. Let's analyze one chart.
Link to the report
It looks somehow complicated. Let’s take a look at what you can apply to your site.
Here are 7 recommendations you can apply right now.
1. Traffic that does NOT come from a search engine is very important
b) Have you thought about email newsletters? Be sure to put a link to the site in the letter, it is advisable to click on it.
c) Large staff? Let each employee bookmark the site. Artificially transitions do not need to wind. But judging by the research, it's better to go to the site from bookmarks.
d) Obviously - we write the name of the site on business cards and other printed materials.
2. Clearly determine your positioning: commercial or informational site?
If we have a product review, we must help a person choose a product. Here you can expand the topic completely. Historical references, whether it is worth overpaying for power / brand / design, recommendations of opinion leaders, etc. Well, you yourself have repeatedly watched what a review of goods.
3. httpS - affects the ranking
Put the SSL certificate. The easiest thing is if you have beget.ru. There is free and in 1 click. If the hosting is different - write in support "I want to put an SSL certificate." Often it is paid. To get started, put the easiest / cheapest. If the site is large (500+ pages) - there is a risk of losing positions. Consult with the seoshnik how best to move to https.
4. Buy links. Wisely
a) Explore the site with your own eyes. Look at the last 2-3 articles, are there links to third-party sites? If yes, this is a minus. He says that the webmaster agrees to every offer, and has stopped writing content for the development of the site.
b) Is the site registered at reference exchanges? You can check through checktrust.ru. If these are exchanges of the SAPE-wizard type (seo hummer, seopult, megaindex), lease links are shorter - immediately we hammer on the site.
If exchanges with eternal links, such as gogetlinks, miralinks - look at the site with your eyes, everything is as in paragraph a.
c) The cost of the link should be at least 500 rubles. If a webmaster sells links for less money, it maximizes profits from a dying site (most often).
By the way, there is no clear concept of “White Link”. Ideally, this should be a link affixed by grateful users to other resources. But will there be a “gray” or even “black” link from lenta.ru or rbk.ru bought for 70000r? Of course not.
Define a white or gray link asking the question: “Would I like this site to have a link to my resource?”. Do not consider the cost. If the answer is yes, the link is white.
5. Post the video
Moreover, video quality is only 30% of the profit. For example, you can shoot a video on a mobile phone, showing your small production workshop and that will be enough. Or you can order a high-quality corporate film - squeeze all 100% of the benefits, but spend more money. If you do not remove anything - well, you yourself understand.
Sometimes a simple video on the phone with your comments is more understandable than a cool movie about the company. More vital or something ...
6. Post help materials and FAQ
a) The effect on the optimization of the whole is a significant search factor;
b) Expansion of semantics. For example, in one case I mentioned the service “Interruption of binge”.
Usually they look for her at the request "withdrawal from hard drinking at home." But there are other word forms. Including not at all popular, slang ones: “drip”, “drip”, “detox”, “dropper on the house”. Such queries are ideal for the FAQ. Sometimes they are used in comments on services.
7. A couple of words about texts
But it is not exactly. In the top, most sites with spammed texts. Obviously, the concept of "SEO text" comes to naught. But you still should not forget about keys. Use common sense. Insert keys, but do not pinch. Common sense + readability> exact occurrence of queries. Use the wordstat.yandex service, and if not enough, then the key collector.
In the photo I (Dmitry Dyadyukov, TopTop Commercial Director) and Alexander Lyustik (creator of Key Collector), who in 5 minutes of communication made an impression of a cheerful and kind person.
Hope it was helpful.
Link to the report
It looks somehow complicated. Let’s take a look at what you can apply to your site.
Here are 7 recommendations you can apply right now.
1. Traffic that does NOT come from a search engine is very important
If traffic affects ranking, we can expect that traffic that is not related to search is important for search engines — one that is not affected by the search engine itself or its competitors. (p. 21)a) There is no page in VK, FB or INST? Create. Place a logo, description and let it be ranked. If possible, post 1-2 news per week.
b) Have you thought about email newsletters? Be sure to put a link to the site in the letter, it is advisable to click on it.
c) Large staff? Let each employee bookmark the site. Artificially transitions do not need to wind. But judging by the research, it's better to go to the site from bookmarks.
d) Obviously - we write the name of the site on business cards and other printed materials.
2. Clearly determine your positioning: commercial or informational site?
Confirming this with numbers in your hands is quite difficult, but “informational” is a critical factor: a page that does not match the query for this parameter will simply not get into the search results. Moreover, for information requests, many factors that improve the ranking of commercial requests begin to work in the opposite direction and pull the site to the bottom. (p. 27)If this is a product category / card, the text should help a person make a purchase. Specifications, price, alternatives. This is what should be on the commercial page.
If we have a product review, we must help a person choose a product. Here you can expand the topic completely. Historical references, whether it is worth overpaying for power / brand / design, recommendations of opinion leaders, etc. Well, you yourself have repeatedly watched what a review of goods.
3. httpS - affects the ranking
If you have not switched to https yet, it will help you put up with the need for this step that it can be useful for search promotion. (p. 35)
Put the SSL certificate. The easiest thing is if you have beget.ru. There is free and in 1 click. If the hosting is different - write in support "I want to put an SSL certificate." Often it is paid. To get started, put the easiest / cheapest. If the site is large (500+ pages) - there is a risk of losing positions. Consult with the seoshnik how best to move to https.
4. Buy links. Wisely
In Yandex, “sales links” are not taken into account, but “whites” work better. But Google doesn't care. (p. 70)I will decrypt. “Wisely” - this means you need a minimum:
a) Explore the site with your own eyes. Look at the last 2-3 articles, are there links to third-party sites? If yes, this is a minus. He says that the webmaster agrees to every offer, and has stopped writing content for the development of the site.
b) Is the site registered at reference exchanges? You can check through checktrust.ru. If these are exchanges of the SAPE-wizard type (seo hummer, seopult, megaindex), lease links are shorter - immediately we hammer on the site.
If exchanges with eternal links, such as gogetlinks, miralinks - look at the site with your eyes, everything is as in paragraph a.
c) The cost of the link should be at least 500 rubles. If a webmaster sells links for less money, it maximizes profits from a dying site (most often).
By the way, there is no clear concept of “White Link”. Ideally, this should be a link affixed by grateful users to other resources. But will there be a “gray” or even “black” link from lenta.ru or rbk.ru bought for 70000r? Of course not.
Define a white or gray link asking the question: “Would I like this site to have a link to my resource?”. Do not consider the cost. If the answer is yes, the link is white.
5. Post the video
For the video on the site, rapid growth continues for the second year in a row. In Yandex, there is a strong correlation with the position - but Google is still stronger: the values are higher and there is a strong connection with getting into the top (p. 58)Any video content has a good effect on the ranking. Product overview, unpacking, handling gene. directors, holiday greetings, etc.
Moreover, video quality is only 30% of the profit. For example, you can shoot a video on a mobile phone, showing your small production workshop and that will be enough. Or you can order a high-quality corporate film - squeeze all 100% of the benefits, but spend more money. If you do not remove anything - well, you yourself understand.
Sometimes a simple video on the phone with your comments is more understandable than a cool movie about the company. More vital or something ...
6. Post help materials and FAQ
But reference materials and answers to questions are on the rise: all values are growing, in both search engines there is a connection with getting into the top, and correlation with the position, the average values of both parameters in the top30 search engines have crossed the line in a third of sites, and in the top 3 - close to half. (p. 59)Obvious advantages:
a) The effect on the optimization of the whole is a significant search factor;
b) Expansion of semantics. For example, in one case I mentioned the service “Interruption of binge”.
Usually they look for her at the request "withdrawal from hard drinking at home." But there are other word forms. Including not at all popular, slang ones: “drip”, “drip”, “detox”, “dropper on the house”. Such queries are ideal for the FAQ. Sometimes they are used in comments on services.
7. A couple of words about texts
The strongest parameters are those that are as far as possible from an exact request.
- do not require query words to appear together;
- They do not require that their order be as in the request;
- do not fix the forms of words;
- allow you to replace words with their synonyms. (p. 74)
But it is not exactly. In the top, most sites with spammed texts. Obviously, the concept of "SEO text" comes to naught. But you still should not forget about keys. Use common sense. Insert keys, but do not pinch. Common sense + readability> exact occurrence of queries. Use the wordstat.yandex service, and if not enough, then the key collector.
In the photo I (Dmitry Dyadyukov, TopTop Commercial Director) and Alexander Lyustik (creator of Key Collector), who in 5 minutes of communication made an impression of a cheerful and kind person.
Hope it was helpful.