Bulletproof coffee: a slimming drink that millions of dollars invest in
- Transfer
In our blog, we talked about how restaurants automate their work using special systems (for example, Jowi ), take care of the comfort of visitors with the right light and sound , and also use psychological tricks to increase the average check.
We also touched on health issues - for example, is fast food food more harmful than restaurant food ? Today we present to your attention another interesting story about how an American entrepreneur came up with an original recipe for a coffee drink for weight loss and created a company for millions of dollars.
The recent craziness of Silicon Valley residents for “bulletproof coffee” is spreading throughout the country. Dave Asprey is adding oil to his coffee, and he has already managed to convince thousands of people to follow suit. Moreover, he convinced the venture company to invest $ 9 million in the creation of his coffee and butter empire.
For those not in the know, Esprey is the founder and CEO of Bulletproof, a company known for this unusual drink. He developed a complete diet based on the same principles of healthy “bulletproof” coffee, and also created other food products and additives. With the allocated funds, Esprey plans to open several coffee houses, despite the fact that his first establishment in Santa Monica, California, is still under lock and key. Its doors will open soon.
“We were all very happy to watch Dave turn Bulletproof into a real company,” said Dan Scholnick, a partner at Trinity Ventures, with Fortune. Trinity wrote a $ 9 million check for Bulletproof.
Spreading out of Silicon Valley, Bulletproof fell into the same category of well-known coffee shop chains as Blue Bottle, Four Barrel and Philz (which also received investments). Despite this, Esprey is confident that his drink is different from others. Bulletproof action is primarily aimed at improving the body and improving its functioning.
The idea of "bulletproof" coffee came to Espri because of the fight against excess weight. At some point, his weight reached 300 pounds [almost 136 kg. - approx. trans.], which caused health problems and interfered with normal life.
“My brain began to work worse,” he said. "I decided that first of all I needed to lose weight." And since traditional diets did not help, Esprey decided to conduct his own research. While traveling in Tibet, he was so inspired by the traditional Tibetan drink - tea with butter, salt and milk, that he decided to create a similar product. The composition of the “bulletproof” coffee included SCT oils (medium chain triglycerides - a type of easily digestible fat) and butter. Since then, Esprey has begun adding oil to his coffee.
Of course, many skeptics doubted the supposedly magical properties of Bulletproof coffee. Although Esprey claimed that the combination of coffee and butter tastes just as good as coffee with cream and sugar, he was not able to persuade all coffee lovers to choose their own drink.
Investing Trinity Ventures in Bulletproof is no coincidence. Esprey joined the venture company in 2010 as a “fund entrepreneur” [an entrepreneur with experience in setting up a venture and willing to work in a venture capital fund using work systems, cash flows and fund resources to develop new or existing portfolio companies]. At that time, he already adhered to his innovative rules of a healthy lifestyle, which attracted the attention of his partner Dan Skolnik.
“I noticed how Dave was hanging around the office, eating unusual food for me, doing strange things,” said Fortune Skolnik. In the end, he asked Esprey to shed some light on these strange tricks. Since then, Trinity and, in particular, Skolnik himself began to support Bulletproof. Moreover, both Skolnik and other Trinity Ventures partner Gus Tai joined the company's board of directors. By the way, Skolnik himself is a devoted fan of the drug.
Bulletproof has already begun expanding its product range. Not so long ago, energy bars appeared in it, and now there is a novelty - Nutrient Water - a mixture of water and SCT oil. However, Esprey still believes that it is the coffee houses that will help him add new customers to his high-calorie drink. According to him, you can buy and make coffee - any coffee - at home, but Espri wants to give his customers a sense of service.
And Trinity Ventures is well aware of how to enter global markets - she invested not only in the largest chain of Starbucks coffee shops, but also in a network of traditional restaurants like PF Chang's and Jamba Juice.
“In a way, we're going back to the origins of Trinity,” Skolnik said.
We also touched on health issues - for example, is fast food food more harmful than restaurant food ? Today we present to your attention another interesting story about how an American entrepreneur came up with an original recipe for a coffee drink for weight loss and created a company for millions of dollars.
The recent craziness of Silicon Valley residents for “bulletproof coffee” is spreading throughout the country. Dave Asprey is adding oil to his coffee, and he has already managed to convince thousands of people to follow suit. Moreover, he convinced the venture company to invest $ 9 million in the creation of his coffee and butter empire.
For those not in the know, Esprey is the founder and CEO of Bulletproof, a company known for this unusual drink. He developed a complete diet based on the same principles of healthy “bulletproof” coffee, and also created other food products and additives. With the allocated funds, Esprey plans to open several coffee houses, despite the fact that his first establishment in Santa Monica, California, is still under lock and key. Its doors will open soon.
“We were all very happy to watch Dave turn Bulletproof into a real company,” said Dan Scholnick, a partner at Trinity Ventures, with Fortune. Trinity wrote a $ 9 million check for Bulletproof.
Spreading out of Silicon Valley, Bulletproof fell into the same category of well-known coffee shop chains as Blue Bottle, Four Barrel and Philz (which also received investments). Despite this, Esprey is confident that his drink is different from others. Bulletproof action is primarily aimed at improving the body and improving its functioning.
The idea of "bulletproof" coffee came to Espri because of the fight against excess weight. At some point, his weight reached 300 pounds [almost 136 kg. - approx. trans.], which caused health problems and interfered with normal life.
“My brain began to work worse,” he said. "I decided that first of all I needed to lose weight." And since traditional diets did not help, Esprey decided to conduct his own research. While traveling in Tibet, he was so inspired by the traditional Tibetan drink - tea with butter, salt and milk, that he decided to create a similar product. The composition of the “bulletproof” coffee included SCT oils (medium chain triglycerides - a type of easily digestible fat) and butter. Since then, Esprey has begun adding oil to his coffee.
Of course, many skeptics doubted the supposedly magical properties of Bulletproof coffee. Although Esprey claimed that the combination of coffee and butter tastes just as good as coffee with cream and sugar, he was not able to persuade all coffee lovers to choose their own drink.
Investing Trinity Ventures in Bulletproof is no coincidence. Esprey joined the venture company in 2010 as a “fund entrepreneur” [an entrepreneur with experience in setting up a venture and willing to work in a venture capital fund using work systems, cash flows and fund resources to develop new or existing portfolio companies]. At that time, he already adhered to his innovative rules of a healthy lifestyle, which attracted the attention of his partner Dan Skolnik.
“I noticed how Dave was hanging around the office, eating unusual food for me, doing strange things,” said Fortune Skolnik. In the end, he asked Esprey to shed some light on these strange tricks. Since then, Trinity and, in particular, Skolnik himself began to support Bulletproof. Moreover, both Skolnik and other Trinity Ventures partner Gus Tai joined the company's board of directors. By the way, Skolnik himself is a devoted fan of the drug.
Bulletproof has already begun expanding its product range. Not so long ago, energy bars appeared in it, and now there is a novelty - Nutrient Water - a mixture of water and SCT oil. However, Esprey still believes that it is the coffee houses that will help him add new customers to his high-calorie drink. According to him, you can buy and make coffee - any coffee - at home, but Espri wants to give his customers a sense of service.
“Branded coffee houses will help show people this way of life,” Skolnik said. “I think Bulletproof has great potential to enter the global market in the future.”
And Trinity Ventures is well aware of how to enter global markets - she invested not only in the largest chain of Starbucks coffee shops, but also in a network of traditional restaurants like PF Chang's and Jamba Juice.
“In a way, we're going back to the origins of Trinity,” Skolnik said.