Corporate communication in Telegram. Switching from WhatsApp at full speed

The company is engaged in wholesale and retail sales. The staff is ~ 300 people. Many departments with extremely diverse work specifics:

  • Office managers
  • Sales managers
  • Regional representatives
  • Storekeepers
  • Drivers
  • Installers
  • Etc.

From software:

  • 1C UT
  • Bitrix24
  • Whatsapp
  • A bit of GoogleDocs

Why did you get the idea to switch to Telegram?

WhatsApp chats spontaneously. Although their number reached 25 among the most involved employees, in special chats they sometimes discussed everything in a row. Important posts drowned in the comments.

The idea was this: to divide the chats into information channels (one-way communication) according to individual professional issues. Chats for shops are divided not only by topics, as it was before (one chat - one topic), but also by shops (one chat - one topic - one store).

Thus, the number of chats increased, but the number of messages in them decreased.

No one had professional experience using Telegram, but its capabilities were intriguing. By professional use I mean

  • device distinction
  • tremendous importance of stability
  • variety of content types
  • a large number of chats, channels, groups and supergroups

In my posts I am going to share my experience, I want to receive practical advice from you. I will answer questions.

Of the difficulties found after a week:

  • Some did not have a contact list
  • Someone did not have any important groups in the chat list, although the person was a member of it

When studying the facts, it became known that in all cases of technical problems an unoriginal product was used.

  • Instead of the web version of web.telegram.org (official), web.telegram.org.ru (an external program) was used.
  • Instead of the official program, substitutes were installed from the application store: “Telegram in Russian”, “Pechkin Telegram Russian”, etc.

Another type of problem:

In certain groups there is an exchange of messages of the type: name of the contact person, address, phone number, some other clarifying information. It was found that on Android phones there is no underlining of numbers starting with 8 instead of +7. Moreover, if the message contains more than 199 characters (found empirically), the number is not underlined even if it starts with +7. There are no problems with the iPhone in both cases. This is a huge inconvenience.

To be continued…

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