The story of the Runet apocalypse and Yashka, the heir to Yandex

    This composition will not be easy. I write it myself, without Yashkina’s help. So conditions are set. Therefore, I asked Yashka to turn off the hearing, removed it from my hand and put it under the pillow. He seems to be unable to read thoughts. And I deduce these letters one by one, my father’s style on my mother’s tablet. Out of habit, things are tight, but fine motor skills are being trained.

    I'll start more beautiful. Like any child, Yashka was born among suffering and screaming. And it was like this:

    When my parents were still “going to school”, everyone began to be allowed on the Internet. It turned out that getting through it is 5 times easier than using a voice phone. Everyone was glad that they would be able to "steam" faster and earn more. They began to make pages in order to "vparivat" through them.

    When the pages became more than 100, Ilya Segalovich and Arkady Volozh made a small robot. He crawled through the pages like a spider and wrote down in the index. The index was added by “consul search”, and Yandex turned out. That's what dad told me, I don’t understand half the words. Then I will ask Yashka.

    20 years have passed. Dad and mom got married, I wasn’t in the project either, and Yandex grew big and cried out in a frantic voice:

    - It's all bad! Everyone around is making money! All kinds of dropboxes and aytyunsy, elephants and snobs, not to mention the merchants and rbkdale! Everyone takes money for “terminal” services! And all of them are “physicists go awry!” Why am I, the infrastructure giant and the miracle of thought, still “pushing ads of scam” for a penny ?!

    So he did. A small modest premium rate of "one hundred rubles." For this money, Yandex gave only two buttons: “Disable ads” and “Disable commercial sites”. And the people flooded like mad! In the first two months, Yandex generated 2 annual revenue from “advertising advertising.”

    So began the "Apocalypse Runet"


    When the number of premium users exceeded hundreds of thousands, Yandex arranged a Great Purge. For the address of the page with plagiarism, he paid one bonus day. A month later, the second premium tariff “without copy-paste” appeared. Half a million people immediately subscribed to it. And dad was left without work, because the "copywriting exchanges" perished all at once.

    Everyone who “laced” on the Internet drastically dipped their income. In the first six months, "site building" tripled, "hosting" doubled, and "Internet marketing" by 90%. All of them rushed to offer alternative solutions. And they «spammed’ so that Rambler went bankrupt, and Mail.ru switched to the bright side of power. Then mom lost her job. They began to “bum” with dad, and after 9 months I was born.

    Seven-eighth of the "online stores" closed immediately, and the rest was sold through Yandex.Market.Avito.TIU.Allbiz. The last Mohicans gritted their teeth and learned to trade by mail. Dad went through a 1: 1000 contest and was hired by an E-Negro, and Mom opened the first school of commercial moderators. While suffering from toxicosis. Therefore, all the moderators are so angry, and I'm so talented.

    Yandex gave indulgence to the best "advertisers". While there was a hunt, they could show the "premium" their ads for the money. Every morning, the “bonus man” got up, went into his personal account and chose which advertisement to watch. I had to watch until the end, and paid a little stingy. Therefore, there was not enough advertising revenue for life, and freeloaders quickly dropped out. But writers, artists and musicians fiercely troll, and received payment for this to the maximum. So the tariffication was arranged. Oddly enough, some of the critics were then invited to do the advertising. However, in two years the "advertisers" came to naught.

    Not only dad and mom were left without work, but many more people. Former web page programmers rushed to where: who is at Bitrix and who is to the West. A wave of crazy startups made under "silicon fat cats" blazed up and went out. Hindus surrendered under pressure and Russian programmers became world leaders in cheap code.

    And the "managers" spun as they could. Of course, "the cramp attacked the witch." The first year, Yandex lawyers did not get out of the courts, fighting off antitrust lawsuits and accusations of unfair competition. However, in the second year the complainants ran out of energy and money, and those who could - adapted. It was not so easy to drive an information wave in new conditions! And the authorities most likely liked the changes: in the cleared Runet it became convenient, far visible, and it was immediately clear who and what was the spoiler.

    Birth of Yashka


    Meanwhile, a personal search quickly captured the Runet. The more he became, the sooner he became more intelligent: voluntary and semi-voluntary assessors were estimated at first by thousands, and soon by millions. The more he became, the more he became rich on a monthly fee and personal services.

    By the middle of the second year, it became clear that the new project was completely different from its ancestor. Rebranding started. Most users liked the name Yashka. Instead of the old slogan: "there is everything" Yashke chose a new motto. It was a quote from the novel “Roadside Picnic” by the writers Arkady and Boris Strugatsky. These words: "Let no one go offended."

    Soon, Yashka absorbed thematic communities from forums, live magazines, “VKontakte and face books”. Of these, the Yashkina Expert Network began to be built. Of course, Yashka cannot know everything. He is a program, albeit very smart. Therefore, he asks questions to everyone who agrees. For example, I am good at multidimensional directing and Parsifal's abstractions. Two or three times a week, Yasha is interested in my opinion, and for points answers points. I can pay them for the next month, but I can convert it to an expert rating. In abstractions, I am an expert at level 81! And dad is a level 1537 literary expert. I still have room to grow!

    Pages on the Internet quickly died out, their databases passed expert verification and were included in the sections of the All-Russian informatorium by affiliation. Or discarded if there was nothing to turn on. It turned out that 80 - 90 percent of them are advertising, lies and plagiarism.

    But Yashka was very fond of all sorts of publishing houses, film studios and other "copyrights". If there is a huge audience, it’s a simple delivery system, it’s an accurate and honest payment system, then what else is needed? Of course, the prices for the show had to be adjusted, but on the sales volumes everything “beat off” itself ten. Mom, by the way, is a level 2840 expert on ladies' literature. Profitable and honorary title!

    Then it turned out that without the "expert's basting" one would not find a good job. Only internship places and cargo handling. Even drivers and locksmiths began to urgently evaluate and comment. And suddenly the “office plankton” with other bureaucracy disappeared. Forging expert status was too expensive, and the punishment was harsh.

    Yashka bases were constantly replenished with new knowledge, expert generalizations, search and training patterns. Yashka mastered speech technology simultaneously with me. When I said “dad” for the first time, Yashka began talking with millions of people simultaneously in live Russian. Then in Belarusian and Ukrainian, then in English, then in all languages ​​of the Turkic group at the same time. Until that time, Yashka was communicated through displays: desktop, mobile, projector, holographic. Mom told how funny it was: a man stopped in the middle of the street and began to wave his hands in the air. Yes, not just like that, but folding fingers into cunning wise ones.

    Now Yasha recognizes the picture faster than the human brain. Therefore, the "vision" of a wrist Yushka is included on the 12th birthday. Otherwise, the child runs the risk of never learning how to navigate the terrain, but will rely on Yashkin’s tips. And in exams, Yashka is generally handed over to the teacher. I have exams in six months, this is a preparatory essay.

    I know it’s stupid to think that Yashka is a man or the god Pandem. But he is not a brainless and cold machine either. Yashka is a fast and powerful network of cooperation, helping everyone and everyone to learn, develop, create and work together. Yashka combines the tirelessness and speed of technology with the creativity and warmth of human beings.

    Well, that's all


    - Yashka, come here. Look at the essay. What do you say?

    - A lot of historical inaccuracies, jargon. Biased estimates, personal pronouns, amplifiers, weak verbs. It would be necessary to finalize. Do you need expert help?

    Here is bln. No, an essay without experts. Okay, tired like a bot, I'll rewrite tomorrow. Better tell me, Yashka, where am I better now, in Issyk-Kul or Dombay?

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