Notify user with 99% probability

There is no universal warning device, each user has an individual set of devices and software. At the same time, it is a huge problem for a company, a group of people, a startup or even a small blog to keep its audience informed of the news. Even the usual notification about the extension of a paid account or the notification of a personal message, you can not see if it came to a device inconvenient for the user or in an inconvenient form.

PushAll strives to create something similar to such a universal tool. You can notify any of your users, without any development for different platforms, without injecting huge amounts of money to support the staff of employees, equipment and software.

At the same time, we are developing the service primarily not for companies that want to send notifications, but specifically for users who want to receive these notifications. The problem is that even if a company creates a set of software to alert users on different platforms, usually any garbage that people don’t like is added there.

We released the application for iOS and updated the application for Android .

99%?

If we take Liveinternet statistics, it turns out that 94% of users use either a browser with support for notifications or a browser installed on a mobile device. The remaining 6% is Explorer and Edge, and most likely these users have a smartphone on Android or iOS, or in the end regular email.

In this article we want to talk about how you can solve a simple problem - notifying the user. Now many are trying to use email newsletters - but not all users find it convenient. Someone wants to send via telegrams - but not everyone wants to use telegrams. Etc. The more you give the user the opportunity to receive information from you, the greater the chance that he will receive it.

However, for each user’s Wishlist you have to pay money. For each mobile platform, hire developers, hire SMMSchikov for social networks, web developers for the site, but you still won’t cover the maximum amount of possible user choices at a time.

Our goal is to provide the user with a choice, and to develop means to improve the use of this choice.

Where can a user get a notification now?

We will proceed from different life situations, and give examples of the possibilities of obtaining, as well as options for your own decision.

He has a smartphone on ...

Everyone has a smartphone in their pocket, with few using typical SMS and Email. Sending notifications "the old fashioned way" you can make a bad impression on the user, as he is already used to receive instant notifications through the application.

Android

There are 4 methods for receiving notifications: the official application , web push to any supported browser (most often chrome), via a bot in a telegram and by email.
At the same time, the user has access to the notification history with an icon, title and text, a catalog of channels and subscriptions.

For independent development and support of the Android application, you will have to hire a developer or studio. You will need to constantly update the application to keep it up-to-date with Google’s current technology.

App Link: play.google.com/store/apps/details?id=com.bupyc.pushall.app

iOS

Everything is supported the same, except for web push: there is a PushAll application , a bot in a telegram, email notifications. Some competitive web push services draw beautiful illustrations with an iPhone and a notification from a browser coming to it - these are fairy tales . Apple does not have iPhone notification technology without installing apps.

For self-development, you will also need to hire a developer or studio. Most likely, you will need to create an account for the company. It is necessary to update the application in accordance with new versions of iOS. But the main problem is that you simply can’t get through the review, as Apple has very strict rules. We spent a lot of time developing the application in order to comply with all the rules for access to the store. Entry is much more complicated than with Android.

Application link: itunes.apple.com/en/app/pushall/id1021404069

Windows phone

We did not make the application, because the audience of this platform is thinning, but there is also a choice - either the Telegram bot, or mailing lists.

He has a computer ...

Any computer will support notifications via bot telegrams or via e-mail, even if it is a 90s computer.

With a browser on the Chrome engine

Here the user can receive notifications in the browser either through web pushes, or through the add-on. In addition there is a built-in channel history and a section with missed notifications.

In fact, for the independent development of web pushes in chrome, you only need to sit at the code for a couple of hours, however, there are overheads for sending, collecting statistics, updating the code with updating the API. Also, we highly recommend that you do not use web push in its purest form - they annoy users. The most popular article on our site is how to turn them off: pushall.ru/blog/destroy

Firefox and Safari

With Firefox, everything is even simpler than with Chrome, but Safari is on the sidelines: to send pushes to safari on MacOS you need a developer account, a send server with a permanent connection to APNS, you will also need to monitor the validity of certificates and you will need to collect packages for notifications. That is, regular hosting is not suitable, and for a novice developer, creating such a system can be difficult.

And if he does not want to use PushAll?

We are working on the topic “what if ...” The conversion of user engagement is solved by an extensive number of channels and platform support (and we now have no problems with this).

For example, earlier we had only channels for dubbing studios for TV shows, then we added news channels and streamer channels, recently we added the AdminVK channel , which attracted an audience of owners of Vkontakte groups. The more channels, the greater the user's interest in installing applications on all devices and receiving notifications. 1 channel can give an attraction conversion of 10%, and a dozen thematic channels for a user can attract it with a probability of 80%. There are about 3000 channels at the time of writing. Of these, about 300 are popular.

You also need to keep in mind that there are already people in the system, there are currently about 50 thousand of them. Adding new channels increases the number of users. This means that user coverage is growing.

What is the difference from RSS or social networks?

RSS is a convenient thing for a geek, but for most users, the maximum effort they can make is installing the application and pressing the login button. At the same time, RSS is just an XML file that you parse through requests; RSS alone will not be able to notify you about replenishment of your account or a new message in the community, or about the inaccessibility of your site.

Social networks essentially have a similar problem. Again, they often play a broadcasting character, rather than a point one, and in terms of broadcasting, everything is bad now. If your recording is popular, more people will see it; if not, almost no one will see it. Since all social networks now have a “smart tape”.

Channels in PushAll receive about 30-50% of reads from an active audience just a minute after the newsletter. In VKontakte for 100 thousand subscribers of the group, in the first hour there are 1-2 thousand views of the post. This ratio also indicates audience activity - according to our statistics, 1 PushAll user in activity is equal to a hundred users in VK. This is achieved due to the fact that during the day only a small part of your VKontakte group subscribers read the feed, and many generally scroll through it, and the notification is visible immediately.

We also develop opportunities for selecting audience segments: now there is filtering on the user side and multicast mailing on the channel side, when you can select a list of users and send him notifications. We are working on a hybrid method - users themselves select topics with check marks, and you are sending these topics by sending notifications.
At the same time, you will always know what coverage you will ultimately receive.

Summary

You can spend huge amounts of money on developing an infrastructure that will be inconvenient for your users and which will not use it, or you can simply create a channel in PushAll and users can choose how to receive notifications, in what form and where. We will take care of this ourselves.