Open lecture on the promotion of games in Moscow, November 2

    On November 2, the Higher School of Business Informatics of the Higher School of Economics, Higher School of Economics, will host a free open lecture by Sergey Zykov on promoting games on the topic “ Game Marketing: How It Works . In terms of content, it corresponds to one of Sergei’s introductory classes in the discipline “Game Marketing” on the paid educational program “ Management of Gaming Internet Projects ”. Sergey has been involved in game marketing since 2005, and he headed the marketing department in the New Disc, in Nival and in other companies. During this time, he has released over 100 projects in Russia, including games from the series Call of Duty, Tomb Raider, Hitman, Final Fantasy, etc.



    The lecture will be interesting for both beginner beginner game creators who want to learn more about marketing in the gaming industry and learn how to promote their projects more efficiently, as well as existing employees of the marketing departments of gaming companies, producers and other employees of the gaming industry, aimed at systematizing their knowledge and studying new approaches to game marketing. And of course, people interested in games and considering the opportunity to start working in the gaming industry. By the way, many of our students successfully find jobs in game companies directly during training, and in an open lecture, each guest can fill out a resume for work in the gaming industry at the stand of our partner, Spice Agency .

    In the lecture you will learn:

    • On the modern realities of game marketing . How it was formed, and what tools are now effective in promoting mobile, social and PC games.
    • On the features of the marketing strategy depending on the gaming platform . Why are the same methods not suitable for promoting mobile and PC games.
    • On the impact of marketing on the success of the game . Practice from the experience of different games, case analysis.
    • About marketing without a budget . Does it exist, or is it a myth?

    At the end of the lecture, everyone will be able to ask his question about the development of games to Sergey, me and other teachers of our educational programs.



    And for the audience of the lecture there will be a raffle. Among those who fill out the questionnaire based on the results of the lecture, we will choose three people as a random number generator, each of whom will receive VIP tickets for the event of our partners Admitad Lounge and other gifts from Admitad as a gift . By the way, the cost of one such ticket will be about 30 thousand rubles.

    We invite you to attend the lecture for free! But there is a nuance - entry through the lists, so be sure to REGISTER .

    And just in case, I will write again about the place and time:November 2 from 19:00 to 21:30 (it is better to arrive 15 minutes earlier) in the city of Moscow near the metro station Rizhskaya on ul. Trifonovskaya, 57, p. 1.

    If you have any questions about the event, then ask in the comments.

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