“Love Index” on the map of Russia, spring 2016: a study of the emotional state of social media users

    Spring is the time of love. And let the beginning of the calendar spring be marked for Russians with extreme snowfalls and weather disasters - love won again. Brand Analytics presents new data on the emotional state of users of social networks in the regions of Russia. The sixth study showed another record for the ratio of positive and negative emotions in public messages of Russian social media users: “Love Index” in February-March 2016 amounted to 5.9 , which means that Russians posted 6 times more messages about love on social media than about hate.



    As in previous studies, the Russian-language references to “love” and “hate” from the first person in the present tense were analyzed : positive emotions (for example,“I love”, “I adore”, “I am crazy”, “I am happy” , etc.) and negative ( “I hate”, “annoys me”, “enrages me”, “hate tweet” , etc.) . To determine the message matches the above criteria for a given time period it analyzed 580 million Russian-speaking messages from 37 million authors.. Of the most popular social networks: VKontakte, Facebook, Twitter, LiveJournal, Instagram, etc. of the study period -. 4 February - 3 March 2016.

    For During the study period, positive and negative emotions were mentioned in total in 8.5 million messages , of which 85.2% were messages about love and only 14.8% - about hatred .

    For each subject of the Russian Federation, the “Love Index" * was calculated, on the basis of which it is possible to identify the regions of the most positive and negative. At the same time, the “Love Index” in the regions of Russia expanded the range of values. If in the summer of 2015 the index changed from 2.7 to 5.1, then in the spring the index values ​​vary from 3.0 to 7.8.

    However, it is worth noting that despite the growth of the “Love Index”, user messages have become less personal than in previous measurements. Previously, most of the messages about love concerned loved ones - children, parents, spouses, but now users are more often “confessing love” to their favorite musicians, songs, films, good weather and cats.

    Leading regions: Leningrad Region

    moved to the first place in the rating ,occupying second place in the summer, with an index of 7.8. In second place, with an index of 7.4 - Trans-Baikal Territory . Next - Kurgan and Jewish Autonomous Oblast with an index of 7.2 , Orenburg Oblast - 7.1 , and the fifth line with an index of 7.0 was shared by the Udmurt Republic and the former leader of the rating - the Republic of Mari El.

    Regions with the lowest “Love Index”:

    Among the regions with the lowest Love Index, all regions have increased their indices. On the 85th line of the rating is the Chechen Republic with an index of 3.0. On the 84th line - the Republic of Ingushetia with an index of 3.1, on the 83rd - the  Republic of Dagestanwith an index of 3.3 . The index in the Kabardino-Balkarian Republic and the Republic of Sakha (Yakutia) is slightly higher - 3.6 and 4.0, respectively .

    The most significant rotations in changing positions occurred in regions with an average value of the “Love Index”.

    Leaders of growth:

    The Jewish Autonomous Region showed the largest growth in the ranking - plus 43 points compared to last summer. It is significant that it was in the inhabitants of the JAO that a high number of personal emotional declarations of love for friends and lovers were published. Thus, we can say that the wave of love truly swept the growth leader. Also rose substantially

    the positions in the ranking of Penza oblast- by 36 positions in the ranking , Irkutsk region - by 35 positions, Orel region - by 33 positions, and the Altai region - to 30.

    It is important to note that despite the abundance of negative news in the media, social media users remain a positive attitude and generate a positive information field around you. In this study, as in all previous ones, we observed a stable growth of positive in Russia. The Love Index for Russia as a whole grew from 2.6 in July 2013 to today's figure of 5.9.

    “Love Index” by Russian regions
     

    N
    Region
    Index
    Love
    Hatred
    Delta
    1
    Leningrad region7.8
    88.64%
    11.36%
    1
    2
    Transbaikal region7.4
    88.04%
    11.96%
    14
    3
    Kurgan region7.2
    87.86%
    12.14%
    19
    4
    Jewish Autonomous Region7.2
    87.84%
    12.16%
    43
    5
    Orenburg region7.1
    87.65%
    12.35%
    2
    6
    Mari El Republic7.0
    87.55%
    12.45%
    -5
    7
    Udmurt republic7.0
    87.43%
    12.57%
    14
    8
    Vologda Region6.9
    87.41%
    12.59%
    -5
    9
    Chelyabinsk region6.9
    87.40%
    12.60%
    -4
    10
    Republic of Tatarstan6.9
    87.35%
    12.65%
    -4
    eleven
    Nizhny Novgorod Region6.9
    87.30%
    12.70%
    4
    12
    Oryol Region6.8
    87.25%
    12.75%
    33
    thirteen
    Republic of Karelia6.8
    87.23%
    12.77%
    -9
    14
    Arhangelsk region6.7
    87.05%
    12.95%
    0
    fifteen
    Kostroma region6.7
    87.02%
    12.98%
    -4
    16
    Nenets Autonomous Okrug6.7
    86.98%
    13.02%
    9
    17
    Ivanovo region6.6
    86.90%
    13.10%
    eleven
    18
    Republic of Bashkortostan6.6
    86.86%
    13.14%
    -10
    19
    Komi Republic6.6
    86.85%
    13.15%
    -9
    20
    The Republic of Buryatia6.6
    86.85%
    13.15%
    12
    21
    Kirov region6.6
    86.79%
    13.21%
    -3
    22
    Pskov region6.6
    86.76%
    13.24%
    -2
    23
    Ulyanovsk region6.5
    86.64%
    13.36%
    -4
    24
    Lipetsk region6.5
    86.64%
    13.36%
    17
    25
    The Republic of Mordovia6.4
    86.53%
    13.47%
    14
    26
    Penza region6.4
    86.52%
    13.48%
    36
    27
    Smolensk region6.4
    86.50%
    13.50%
    7
    28
    The Republic of Khakassia6.4
    86.41%
    13.59%
    -19
    29th
    Tambov Region6.3
    86.35%
    13.65%
    -16
    thirty
    Novgorod region6.3
    86.32%
    13.68%
    -7
    31
    Irkutsk region6.3
    86.24%
    13.76%
    35
    32
    Sevastopol6.2
    86.19%
    13.81%
    18
    33
    Tver region6.2
    86.18%
    13.82%
    -2
    34
    Yaroslavskaya oblast6.2
    86.13%
    13.87%
    3
    35
    Sverdlovsk region6.2
    86.05%
    13.95%
    -eleven
    36
    Vladimir region6.1
    85.98%
    14.02%
    12
    37
    Tyumen region6.1
    85.97%
    14.03%
    -20
    38
    Altai region6.1
    85.97%
    14.03%
    thirty
    39
    Kemerovo region6.1
    85.92%
    14.08%
    -1
    40
    Belgorod region6.1
    85.83%
    14.17%
    2
    41
    Chuvash Republic6.0
    85.81%
    14.19%
    -29
    42
    Bryansk region6.0
    85.80%
    14.20%
    -7
    43
    Novosibirsk region6.0
    85.78%
    14.22%
    17
    44
    Moscow region6.0
    85.73%
    14.27%
    -17
    45
    Sakhalin Oblast6.0
    85.72%
    14.28%
    12
    46
    Perm region6.0
    85.71%
    14.29%
    thirteen
    47
    Samara Region6.0
    85.62%
    14.38%
    -4
    48
    Republic of Crimea6.0
    85.61%
    14.39%
    -4
    49
    Krasnodar region5.9
    85.47%
    14.53%
    4
    fifty
    Rostov region5.9
    85.42%
    14.58%
    2
    51
    Kaliningrad region5.8
    85.38%
    14.62%
    -fifteen
    52
    Omsk region5.8
    85.37%
    14.63%
    12
    53
    Saratov region5.8
    85.37%
    14.63%
    18
    54
    Krasnoyarsk region5.8
    85.34%
    14.66%
    -25
    55
    Altai Republic5.8
    85.27%
    14.73%
    0
    56
    Khanty-Mansi Autonomous Area5.8
    85.26%
    14.74%
    -26
    57
    Kursk region5.8
    85.26%
    14.74%
    -24
    58
    Murmansk region5.8
    85.19%
    14.81%
    0
    59
    Tula region5.7
    85.18%
    14.82%
    -3
    60
    Tomsk region5.7
    85.08%
    14.92%
    fifteen
    61
    Volgograd region5,6
    84.96%
    15.04%
    -7
    62
    Amurskaya Oblast5,6
    84.93%
    15.07%
    12
    63
    Khabarovsk region5,6
    84.88%
    15.12%
    6
    64
    Voronezh region5,6
    84.81%
    15.19%
    1
    65
    Primorsky Krai5,6
    84.73%
    15.27%
    8
    66
    Ryazan Oblast5.5
    84.62%
    15.38%
    -5
    67
    Astrakhan region5.5
    84.60%
    15.40%
    -4
    68
    Chukotka Autonomous Okrug5,4
    84.33%
    15.67%
    eleven
    69
    Yamal-Nenets Autonomous Okrug5.3
    84.24%
    15.76%
    -18
    70
    Moscow5.3
    84.11%
    15.89%
    -21
    71
    St. Petersburg5.2
    83.90%
    16.10%
    -4
    72
    Stavropol region5.1
    83.67%
    16.33%
    -2
    73
    Kaluga region5.1
    83.62%
    16.38%
    -27
    74
    Republic of Adygea5.1
    83.61%
    16.39%
    -2
    75
    Tyva Republic4.9
    83.16%
    16.84%
    -35
    76
    Magadan Region4.9
    83.01%
    16.99%
    1
    77
    Republic of Karachay-Cherkessia4.7
    82.43%
    17.57%
    3
    78
    Republic of North Ossetia4.4
    81.38%
    18.62%
    0
    79
    Kamchatka Krai4.2
    80.78%
    19.22%
    -3
    80
    Republic of Kalmykia4.1
    80.41%
    19.59%
    -54
    81
    The Republic of Sakha (Yakutia)4.0
    80.09%
    19.91%
    1
    82
    Kabardino-Balkarian Republic3.6
    78.10%
    21.90%
    -1
    83
    The Republic of Dagestan3.3
    76.61%
    23.39%
    1
    84
    The Republic of Ingushetia3,1
    75.37%
    24.63%
    -1
    85
    Chechen Republic3.0
    75.26%
    24.74%
    0

    * The index is calculated as the ratio of the number of messages of love to the number of messages of hate.

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