Turkish gambit Yandex - expert opinions

    Today, Russian Prime Minister Dmitry Medvedev allotted 2 days to members of the Government to study and impose sanctions against Turkey:
    Restrictions on financial transactions, and restrictions on foreign trade transactions, and changes in customs duties - import and export, measures of influence on the tourism sector, on transportation - including transit, movement of aircraft and water vessels, and humanitarian contacts. Finally, the use of labor.

    Roy almost immediately issued a “Yandex postcard” with the words that 3 days after the Su-24 crashed over Turkey or Syria:
    The situation of the Russian Yandex in Turkey has not yet become a public topic for remarks from the head of the Government of the Russian Federation.

    Yandex is the only major Russian IT company that has been active in Turkey. So, the official office was opened in 2011, and unofficially the company has been present in the local Turkish market since 2010. For several years, as of the end of 2014, Yandex raised its own search share in the country to 8%. In 2012, Panorama Yandex.Maps made Turkish intelligence nervous, and last year one of the company's employees received a suspended sentence for shooting military facilities. In the spring of the 14th year, Arkady Volozh admitted: "we are very sensitive to any macro-risks, especially political ones."

    Now everything has changed. And since the press service of Yandex immediately refused any comments on this topic, we decided to ask the experts for their opinions on the future prospects of the company’s work in the Turkish market and, in general, in the region.

    The question we asked the experts is: “How do you think the freezing of relations between Moscow and Ankara will affect Yandex Turkish business?”

    German Klimenko , “Internet Development Institute”:
    To assume that Turkey decides to somehow restrict or ban Yandex on its territory is quite easy. It will be very sad if, as a result of the current conflict, Yandex becomes a bargaining chip of the current conflict.

    Leonid Delitsyn , expert at FINAM Investment Holding:
    It’s too early to talk about freezing relations. But even if this happens, and even if Yandex ceases operations in Turkey, the second will not follow from the first. Back in June, when relations between the countries were quite warm, analysts suggested that in 2016 our search engine would stop active work in the Turkish market. In 2011, at the beginning of the project, the company's management announced a goal of 20%, and even if, in reality, expectations were less, they were unlikely to be achieved. Yandex is now in the top ten in popularity with a Turkish audience (judging by the Alexa rating) - which in itself is a good result, but Google takes the first two lines of the rating. Given the fact that the Turkish Internet advertising market is much smaller than the Russian, it can be assumed that the loss will be small. However, if the withdrawal takes place, the company can now justify it with political reasons, and thus avoid discussing the difficulties of international expansion. The reaction of the stock market will in any case be negative, but not strong.

    Ilya Sachkov , Group IB:
    I don’t think it will affect much. Yandex has good technology, it is not related to security and / or defense, so there are obviously less policies. Smart users are for the advantage of technology and are unlikely to be ready to abandon it because of political conflicts.

    Nikolay Kononov , editor-in-chief of "Secret of the Firm":
    It is unclear how deep freeze will befall this relationship.

    What do you think? Leave your own argument in the comments.

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    Do you think that the position of Yandex in Turkey will worsen?

    • 55% Yes 142
    • 22.4% No 58
    • 22.4% Don't know 58

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