Top 4 Google Search Engine Mobile Website Ranking Factors

    Marketers, think about how easy the mobile version of your site is for the user to understand. And is he adaptive at all?

    Now it’s no secret to anyone that Google controls the online world. The penetration of global search into our everyday life at the moment is more than 60% . Therefore, it is understandable when the search giant announces innovations and updates for marketers, the latter listen, opening their mouths and attention to every word of the best of the best. Starting April 21 of this year, Google began to actively change its ranking policy for mobile users in favor of sites with friendly and responsive mobile content.

    Most digital media consumers and web users start their search experience with smartphones or tablets. From August 2013 to August 2015, mobile web surfing increased by as much as 67% . In a recent blog post, Google posted a statement that most users use mobile devices to access the Internet. These algorithms are adapting to the upcoming user template to improve the quality of control for all these users.

    That is why Google expands the ranking capabilities and raises higher in the top of search results those sites that have good cross-browser compatibility, adaptation for all permissions and cross-platform. And based on the statistics collected to date, more than 30% of all existing sites have already crashed in the results of issuance and positions, which reasonably reduced the overall web traffic of their traffic.

    “This change will affect mobile searches in all languages ​​around the world and will have a significant impact on our search results,” Google said in a blog post. “Therefore, it will be easier for users to get relevant, quality search results that are optimized for their devices.”

    Googlebot examines responsiveness for a mobile device based on a web page and identifies the site for responsiveness.

    Here are the top 4 factors that a search engine on your site recognizes :
    • Does the site use software that is not common to mobile devices such as Flash?
    • how readable the text is without scaling;
    • Does the content fit in the screen so that the consumer does not have to scroll horizontally?
    • Are the links located far enough apart so that you can easily click?

    This algorithm forces companies to have truly responsive designs, not just a product. Although Google does not penalize non-responsive websites, it advances search engine responsive websites.
    Accordingly, companies that cannot adapt to this change will take place much lower than those that have adapted. Although responsive website design will not improve a website’s ranking, it should prevent any significant drop in ranking.

    In the video below from Google, Matt Cutts explains some of the benefits of responsive page design for mobile devices. Learn more about website optimization for mobile devices in order to increase visibility and customer interaction in our educational center. BYYD • Mobile Advertising Platform

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