Taxi ordering services enhance expansion in Russia and compete for new niches, comments by Gett representatives

    The Yandex.Taxi service purchased more than 1,000 child seats in addition to the child seats of partner taxi companies. Now, according to the company, a child seat or booster will be in every second car on the line - only 10,000 cars. According to representatives of the service, the innovation will increase the share of travel orders with young children to 5-7% in the Moscow market.

    In September, Yandex.Taxi in Moscow had 35,000 children's orders, which is about 2% of all service orders. “However, we see much greater potential demand,” said Tigran Khudaverdyan, head of the service.

    Yandex.Taxi also introduced additional requirements for cars with child seats. In addition, Yandex.Taxi announced a reduction in the surcharge for a child seat from 150 to 100 rubles. In Gett, for example, this amount is 200 rubles.

    "Children's" orders will only get drivers with a high rating, and quality control service will check the condition and cleanliness of the chairs, transmit "Vedomosti".

    In early October, Yandex.Taxi announced the launch of a special program for fleet employees: they will be able to use the corporate tariff for cellular communications and the Internet from one of the telecom operators. The competitors - Uber and Gett - also have different systems of motivation and encouragement of drivers.

    According to the Department of Transport of Moscow, in the capital there are about 55,000 taxi drivers with licenses, many collaborate with several taxi aggregators at once. 120,000-250,000 taxis are ordered per day, more than half - calls through the Uber, Gett and Yandex.Taxi applications.

    October 27 "Yandeks.Taksi" earned in Novosibirsk, transmit NGS.NOVOSTI. According to the regional representative of Yandex, Olga Molodan, Novosibirsk was the first city in Siberia in which the service was launched.

    Now about 150 cars of the Grand Auto and taxi research centers (Regional Navigation and Information Center of the Novosibirsk Region) operate through the service. They work at the tariffs “Economy” (landing - 79 rubles, 16 rubles / km), “Comfort” (195 rubles for the first 2 km, then 17 rubles / km) and “Business” (395 rubles for the first 2 km, then 25 rubles / km).

    In addition to Novosibirsk, the service operates in Moscow, St. Petersburg, Yekaterinburg, Sochi and several other cities. In total, more than 35 thousand vehicles from more than 450 taxi fleets and dispatch centers are connected to it.

    On October 27, Uber taxi service also began operating in Novosibirsk - it became the fifth city in Russia in which the company operates. At the time of launch in the new region, only the “budget” UberX transportation option is available. The cost of a trip to UberX in Novosibirsk is 59 rubles per landing, plus four rubles per minute and four rubles per kilometer. Similar tariffs apply in Kazan, where Uber launched in September 2015.

    The competing taxi service Gett also operates in Novosibirsk. This service in Russia is the main competitor of Yandex.Taxi. The activity of Uber in our country is not so strong.

    Megamind wrotethat Gett’s Internet taxi service has been launched in another five Russian cities with a population of over one million. On October 7, the service appeared in Rostov-on-Don, Samara, Krasnoyarsk, as well as in Sochi and Yekaterinburg.

    The average check for taxi services in Krasnoyarsk and Rostov-on-Don is about 200 rubles, in Sochi and Yekaterinburg - 220-240 rubles, in Samara - about 180 rubles. According to Gett analysts, in Sochi the annual taxi market turnover is about 20 billion rubles, in Rostov-on-Don - 6 billion rubles. Samara and Krasnoyarsk each account for 5 billion rubles, and Yekaterinburg - about 4 billion rubles.

    In addition to the cities listed above, the service operates in Moscow, St. Petersburg and Nizhny Novgorod. Gett estimates the entire Russian taxi market at $ 9 billion (572 billion rubles at the Central Bank rate).

    Megamind requested comment from Gett representatives:
    The Gett team closely monitors the feedback and wishes of its users. The decision to launch a separate class of cars with child seats - "Children's" - was made based on these wishes. The class was launched at the end of April 2015. Prior to this, users had to spend time commenting on the order with a request to send a car equipped with a child booster seat, or to check with the dispatchers for the availability of such machines. The cost of supplying a car with a booster chair is an additional 200 rubles. Thus, the cost consists of 50 rubles per feed, 18 rubles per minute and 200 rubles for a booster chair in the comfort class.

    About the cities. In the summer of 2015, Gett announced the beginning of regional expansion - the company plans to launch its service in all cities with a million-plus population in Russia. Initially, the service worked only in Moscow, in October 2012 it appeared in St. Petersburg and until the summer of 2015 did not expand its presence. From the end of June, Nizhny Novgorod and Novosibirsk were launched (where Yandex and Uber just got out today), and from October 7 Gett expanded the work area to 5 more cities - Sochi, Rostov-on-Don, Samara, Yekaterinburg and Krasnoyarsk.

    Now preparations are underway for the launch of new cities, the company is evaluating the prospects of the markets and their potential. But we will be able to tell in more detail about the dates and specific regions only closer to the moment.

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