6 useful tools for webmasters
Posted by Pavel Panov - Head of CPA-direction Kokoc.com (kokoc Group).
Mobile advertising monitoring service. With it, the webmaster can analyze the activities of competitors, tracking their ads, and use the data to create their own unique promotion. The tool allows you to find out the number of ad impressions, geographical locations, and find offers on similar topics. It allows you to save time by using search filters by type of ad or image size.
Service for monitoring teaser networks, advertising posts, announcements and community analytics in social networks. With it, the webmaster can learn the latest trends, track the actions of competitors and collect retargeting databases for creating effective advertising campaigns. Allows you to define an affiliate program or CPA network to which traffic from a particular VKontakte and Odnoklassniki community is directed. It makes it possible to assess the volume of advertising materials, offers and understand the feasibility of advertising in a particular group in social networks.
A "spy" service that guarantees complete anonymity on the network. Remaining incognito, you can track the actions of competitors, evaluate offers and promotions that are used to attract users. It makes it possible to get to information posted even on blocked sites. At the same time, the service protects the software and makes data transfer secure.
A free tracker suitable for both desktop and mobile traffic. The main advantage of this tool is that the webmaster receives “in one window” all the applications for work, eliminating the need for their independent download and configuration. The service helps to determine the sources of traffic, the number of unique visits, create an offer and landing page, get a conversion report. In real time, it provides detailed statistics of monetary indicators in any of the four currencies (US dollar, Euro, British pound, Ruble). It allows you to save and compare the results of several advertising campaigns at the same time.
Using this tool, you can evaluate the real prospect of advertising campaigns. It allows you to get a forecast based on the parameters: traffic source and offer, find out the cost of the lead and net profit from it, total revenue, ROI. The forecast results will depend on what the webmaster is going to earn: advertising for impressions or clicks.
Service for storing notes with the ability to catalog information. As notes, you can use a fragment of formatted text, the entire web page, a photograph, an audio file, or a handwritten recording. Records can be sorted into folders, assign labels to them, edit and export. Information is available on different devices due to synchronization with Evernote servers: a note created on a computer can be easily found and read on a phone or tablet.
Source: Cossa .