Social networks and messengers are the leaders in traffic in the Russian Federation
Now social networks and instant messengers have already bypassed the traffic of conventional resources and Internet search engines. So, mobile Internet users most often communicate in social networks, instant messengers, devoting less time to visiting other resources or searching for information on the Web, Vedomosti writes. According to MTS, in the first half of 2015, the share of social networks and instant messengers in the total amount of mobile traffic of the operator amounted to 23%, instead of 20% a year earlier. At the same time, browsing other Internet pages and searching account for about 17% of the traffic compared to 20% for the same period of 2014. Thus, for the first time, social networks and instant messengers are ahead of the search and regular Internet resources in terms of mobile traffic volume.
The total volume of data traffic in the MTS mobile network in January-June 2015 is 407.7 billion MB. This is 68.4% higher than in the same period of 2014. Interestingly, last year all mobile Internet traffic in RuNet increased by 89%, compared with 2013. Compared to 2009, mobile traffic in the Russian Federation grew 52 times.
The most popular social networks among MTS subscribers are Vkontakte and Facebook. The most popular instant messengers are WhatsApp and Viber. Online video and music accounted for about 36% of traffic in the first half of the year, while a year earlier this figure was only 32%. Interestingly, the attendance of torrent resources is now decreasing, as users switch to online content.
According to TMT Consulting, in the second quarter of 2015, Megafon had the largest share of mobile traffic in Russia, which was 41%. As for MTS, here it is 33% of all mobile traffic, and Vimpelcom has 22%. The most popular applications in July among mobile Internet users in the Russian Federation were Vkontakte and YouTube. In third place - Google search engine, in the fourth and fifth - WhatsApp and Viber instant messengers.