Yandex will open an office in Shanghai and help Chinese companies with promotion in Russia

    Yandex opens the 15th foreign office. This time it will be located in the Chinese city of Shanghai. The office will be led by David Tsai, who has been with the company since 2012. Together with him, the SPB Software team , bought by Yandex in the same year, will move there . The Internet company’s division in China is designed to help Chinese market participants promote their services and products on RuNet using Yandex advertising technologies and Yandex tools for analyzing traffic and audience. So far, “several people” will work in the unit, Yandex said.

    The Russian market continues to gain popularity among sellers of consumer goods, goods for children, mobile phones and tablets, personal electronics and gadgets, cosmetics, auto parts, hotel reservation services and flights, Asya Melkumova, a representative of Yandex, lists. Yandex will offer them its commercial products - the Direct contextual advertising system or a service for evaluating website traffic and analyzing Metrika user behavior .

    “In order to effectively use tools aimed at a Russian-speaking audience, you need to be fluent in Russian - you need to build advertising campaigns in Direct, understanding the Yandex keyword strategy and linguistics. Simple translation of campaigns, for example, from Baidudoes not work. Our "Chinese" teams in Shanghai and Moscow speak Russian, Chinese and English and will advise on the use of tools, " explained RBC in the press service of Yandex.

    Large Chinese ecommerce sites ( JD.com , LightIntheBox , DHGate ), transport companies ( for example, Hainan Airlines ) and manufacturing companies ( ZKTeco ) are already cooperating with the company .

    This week, Yandex announced the start of work with the TradeEase online trading platform .. It allows you to purchase goods in several hundred stores from China. Already in the first months of work, TradeEase plans to attract about 100 thousand buyers from Russia, and by the end of the year - to increase their number to a million.

    China is also working aggregator services receive payments "Yandeks.Kassa" from the company "Yandex". True, 75% of Yandex.Money is owned by Sberbank. Last year, more than 40 large and medium-sized Chinese online stores connected to Yandex.Cash. In the near future it is planned to connect another 20 sellers from China. In June-August 2015, the number of payments through Yandex.Cash at Chinese sites increased 11 times. Over the year, the Chinese aggregator turnover increased seven times. Now it accounts for more than a third of the total turnover of retailers served by Yandex.

    The plans to open an office in China in March were told by the company's general director Alexander Shulgin. Outside the CIS, the company also has offices in Istanbul, Lucerne, Berlin, Amsterdam.

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