Content Review Study: Iran, Pakistan, and Russia have Lowest Prices for Mobile Internet

    Information Review Analytical Agency Content Review examined mobile Internet pricing in 50 countries. Specialists selected countries with the highest nominal gross domestic product for 2014. Among them was Russia. For patriots of the Russian ruble, Internet prices in other countries have been converted into rubles at the exchange rate of the Russian Central Bank on August 28, 2015.

    The cost of 1 Gigabyte of mobile Internet was calculated on the basis of package tariffs of 3 GB. According to Cisco, on average, mobile users in 2014 downloaded from 2 to 2.6 GB per month. Such an assessment is valid for all 50 countries reviewed. The head of Content Review Sergey Polovnikov predicts further growth of this indicator this year.

    According to the study, in each country the leader in the mobile Internet market was considered by the number of users. According to the results of 2014 and during the first half of 2015, Megafon became the leader in the mobile Internet segment .

    Ironically, the most technologically advanced countries are among the outsiders in terms of the “cheapness” of mobile Internet. So, users of the Japanese NTT DoCoMo pay 924 rubles for 1 GB, and 807 rubles for the South Korean SK Telecom . However, in the not very advanced Algeria 1 GB costs 2010 rubles.

    In Iran and Pakistan, the cost of mobile Internet is “ridiculous” 13 and 68 rubles per 1 GB, respectively. These two countries have become leaders in the ranking.

    The Russian Federation takes an honorable third place with a result of 117 rubles per gigabyte. The British pay 9.5 times more, the Japanese 8 times, and in Germany and South Korea, mobile Internet is 7 times more expensive, reports RBC.

    The prices for mobile Internet in Russia have been steadily decreasing in recent years: this is due to high competition among operators, as well as to the growing popularity of package tariff plans, Polovnikov said.

    Prices in Russia are indeed among the lowest in the world, agrees the representative of MegaFon Tatyana Zvereva. The cost of the service decreases annually, she says: according to separate tariff packages, MegaFon’s price has dropped by 20-30% over the past year, and during the period of special promotions it drops several times.

    MTSis trying to increase revenue from communication services due to the growth in the volume of services consumed by subscribers, rather than increasing prices for services, operator representative Dmitry Solodovnikov insists. According to the results of the second quarter of 2015, MTS’s volume of Internet traffic per subscriber grew “by year” by almost 45%, he said.

    In "VimpelCom" average data-traffic consumption ( MboU ) in a "package" in the second quarter grew year on year by more than 50%, while the number of mobile Internet users - 13%, said a spokeswoman for the operator Anna Aybasheva.

    Revenues from mobile Internet in the near future will become the main driver of revenue growth for mobile operators, and voice services will generally go to free services, Telecom Daily CEO is sureDenis Kuskov. In Russia, ARPU is now in the region of 300–330 rubles, and package tariff plans allow increasing this figure by 20–30%, he adds.

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