MTS and Google will jointly promote search services and launch Russia's first training project for buyers

    Operator MTS and the company Google signed an agreement. MTS will distribute the company's search services in the Russian market. On Android-smartphones that MTS sells, the Google App will be preinstalled on the main screen. In addition, the operator will promote the voice search “Ok Google” in its advertising campaigns, retail stores.

    Partners will receive revenue from search services according to the revenue sharing model . In addition, MTS will share with Google the costs of promoting mobile Internet. “In the future, a similar approach to working with OTT-services will become one of the drivers of revenue growth for operators. In addition, Internet players are starting to indirectly invest in network development, which guarantees high-quality operation of applications and intelligent services, ” said MTS spokesman Dmitry Solodovnikov to RIA Novosti.

    He also said that partners are now working on a project that has not yet had analogues in Russia: in MTS stores, customers will be able to learn how to use Google applications. Training will be provided by specially trained employees.

    In Russia, the share of the Google Android operating systemaccounting for about 70% of smartphones. The Google App allows you not only to search for data on the Internet, but also to fully manage your smartphone, work with cards, call or send messages, monitor your health, and keep abreast of the latest news.

    “Due to these measures and strategic marketing cooperation, we count not only on the growth of smartphone penetration in the operator’s base, but also on the fact that there will be more mobile Internet users among subscribers with smartphones. Now about 30% of users do not use Internet services in their gadgets, because they simply do not understand the nuances of technology and applications, ”Solodovnikov explained.

    Since 2012, MTS has been working with Google to promote applications on branded smartphones, and in 2013 expanded cooperation in the development of solutions for the corporate market: the operator offered its B2B customers in the Russian Federation the Google Apps for Business project - a set of cloud solutions that includes adapted for business consumers of the application, the MTS press release said .

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