The Internet advertising market in Russia began to grow sharply
Mail.ru Group shows the best results in the domestic Internet advertising market (photo: RBC)
According to representatives of the Mail.ru Group, the Internet advertising market in Russia has been growing rapidly over the past few months, RBC writes . Thus, the group’s advertising revenue in April-July of this year increased by 15%, although in January-March the growth was only 3%.
Thus, the advertising revenue for April-June has grown almost five times, compared with the previous three months. In the first quarter, the group’s advertising revenue increased by 3.4%, to 3 billion rubles. In the second quarter, the company's revenue grew by 3.4 billion rubles. According to the results of the entire six-year period, revenue growth amounted to 9.3%, that is, 6.4 billion rubles.
Note that since last year, the company has not disclosed its revenue from contextual advertising, showing total revenue in all directions. Nevertheless, the CEO of the company Dmitry Pashin said that revenue from advertising began to stabilize. In particular, there has been an increase in targeted advertising, especially the mobile segment. Advertising income from Vkontakte social network is also growing. “The growth rate [of advertising revenue] has begun to accelerate,” the Mail.Ru Group CEO said.
According to the results of the second quarter, the group was ahead of Yandex and the entire domestic online advertising market in terms of growth in advertising revenue.
As for Yandex, the situation here is somewhat different - advertising revenue in the first and second quarter is growing steadily: by 13%, up to 12 billion rubles in January-March and up to 13.6 billion rubles in April-June .
According to experts of the Association of Communication Agencies of Russia (ACAR), the costs of domestic companies on advertising on the Web grew by 9% as a whole, to 18.1 billion rubles in the first quarter. In the second - by 10-12% to 23.5-23.9 billion rubles. It is interesting that banner advertising shows a negative trend - domestic companies spend less and less on the purchase of this type of advertising materials.