Netflix Subscribers Increase 3.3 Million

    The year 2015 for Netflix is ​​one of the most successful in the entire history of the service. So, the company's share price doubled this year, showing one of the best results for the entire S&P 500 index. Today, management announced the results of the second quarter of the financial year, and now the company's share price continues to grow, thanks to excellent performance, TheVerge writes . Over the past three months, the service received another 3.3 million subscribers, roughly doubling the result of the same period last year (1.7 million). In response, the stock price immediately increased by 10%.

    It is worth noting that the financial results of the company are in good agreement with the forecasts that experts gave earlier. Thus, the company's revenue amounted to $ 1.64 billion with a net profit of $ 26 million. An aggressive service expansion plan continues to be valid, while significant funds are spent on expansion, which is why the company's high debts increase. However, Netflix CEO Reed Hasting argues that this is consistent with the plan.

    According to the plan, the company sacrifices profit for the sake of growth. So, in 2016 alone, Netflix plans to spend about $ 1 billion on marketing, attracting additional subscribers. Some investors are skeptical of this plan.

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