Lenovo has shown record sales growth of its smartphones in the Russian market

    Lenovo executives seem to have chosen the right strategy, restraining the prices of their devices in Russia. This is one of the factors that allowed the company to double sales for the first half of 2015, writes RBC. Now Lenovo is one of the three leaders in the Russian market in terms of sales of mobile devices.

    From January to June, the level of sales of smartphones of this company increased compared to the same period last year by 101% in kind, up to 800 thousand units. The growth in monetary terms amounted to 95%, up to 6 billion rubles. As for the company's market share, it has grown 2 times - up to 9% in physical terms and up to 7% in monetary terms. Now, according to Svyaznoy, Lenovo has overtaken Samsung in sales of phones in the category from 5 to 10 thousand rubles.

    General Director of the Russian division of Lenovo Alexander Kataev, sales of smartphones in Russia for the year increased by 1.5-2 times. Kataev believes that this growth is associated with a policy of containing prices. “After the depreciation of the ruble, many manufacturers sharply raised prices for their devices, as a result of which they became inaccessible to buyers,” Kataev commented on the situation.

    In the spring and summer of this year, the company's smartphones were sold so actively that in some cases there was even a shortage of devices. In the Eldorado network, the share of Lenovo devices doubled in the first half of this year compared to the first half of last year.

    The executive vice president of Euroset Viktor Lukanin believes that the popularity of Lenovo smartphones can also be explained by the release of a whole range of devices (10 new models were released in a year), and not just one device. At the same time, South Korean Samsung is losing ground. Perhaps some buyers who previously used Samsung products have switched to Lenovo.

    In the first half of this year, Lenovo's share of sales in physical terms doubled, to 8%, when compared with 2014. Now Lenovo takes not the ninth place, as before, but the third. In terms of revenue, this company showed double growth, taking the fourth position.

    The absolute values ​​of sales of smartphones by a Chinese company in the Russian market in the first half of 2015, compared to the same period last year, almost doubled in real terms and by 120% in money terms.

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