Features of Russian online trading

    In May 2015, KupiVIP sales grew by 65%, in June - by 55-60%. KupiVIP CEO Vladimir Kholyaznikov sees this as a deep reason: the crisis in the Russian fashion industry, which began in the fourth quarter of 2013, when people began to think more about savings. Another reason was two warm winters - at that time of the year the main money was made. Since 2009, in Russia, many things have been sold at a discount to revive traffic after the crisis. Retail later tried to return to full price mode, but in 2013 it all started anew. KupiVIP helps get rid of unsold collections.

    In an interview with Kommersant, Vladimir Kholyaznikov talked about the features of Russian Internet trading.

    KupiVIP is the discotheque addressed by brands, their franchisees, wholesalers and manufacturers. 70% of purchases at the moment are in Russia. The main sales now make up last year’s collections, brought in before the crisis of 2015. Now Brioni and Diane von Furstenberg are on the site with a cheap mass market, and discounts reach 80% of the recommended retail price at the beginning of the season.

    The company's revenue grew due to an increase in the number of purchases and an increase in the average check. The price increase could not greatly affect the company's revenue. For example, in the first half of 2015, prices rose by only 6-7%. But things imported this year have risen by an average of 30%. European manufacturers made concessions - made a discount and cheapened the materials. Otherwise, price increases reach 70%.

    In fact, from the very beginning, KupiVIP has been a marketplace. The company sells stranger goods from other people's warehouses. Own warehouse provides only 30% of all sales, but it is mainly used as a distribution center.
    We call our model end-to-end. This means that in one way or another we control the process: we take on the descriptions and photos on the site, as well as the supply chain. eBay or AliExpress are arranged differently: you place it yourself - you deliver it.

    Russian online retail is more expensive than foreign even after the devaluation of the ruble - some things are cheaper to buy in New York or London. The reason is that Russian online retail is much less profitable. You need to pay more for rent than in developed countries. Delivery costs 10% of all KupiVIP costs.

    The difference in the selling price between Russia and Germany is 15-17%. In order not to overpay and buy some things in Russia, the company opened an office in Berlin.
    Because we boobies have been prepared to pay for many years. Go to China - there luxury is still 20-25% more expensive. Some brands have already begun to lower selling prices. This is the influence of the internet. In addition, many travel regularly and have the ability to compare.
    A few years ago, with the filing of KupiVIP founder Oscar Hartmann, Russia began to discuss a radical reduction in the duty-free import of foreign parcels, and at the St. Petersburg Economic Forum this year a special tax system for foreigners was discussed. Vladimir Kholyaznikov noted that this is not about preferences for Russian companies, but about the fact that foreign companies already have preferences - they do not pay 18% VAT. The economy will benefit from the introduction of this tax for foreign companies, as Russian companies create jobs and pay money to the budget.

    The company imports all products into Russia “white”, it is necessary to obtain certificates, conduct tests and tests at customs. At the same time, parcels from foreign stores with the same things go along the green corridor. In Germany, this problem is solved by a minimum declaration of € 25.
    In Germany, for example, the minimum declaration is € 25. Want to buy a charge on the Chinese site for € 1? You are welcome! Just to get it, you will need to come to the customs office, fill out three forms and pay a fee.
    Kholyaznikov noted that the time when investors were ready to give money in the hope of rapid development was over, and the company entered the phase of active healthy growth - 30% per year.

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