The Yandex.Money service is turning into a universal payment system

    A new version of the Yandex.Money mobile app for iOS has been launched . Now it is not necessary to register an electronic wallet to pay for services through Yandex.Money - a bank card will be enough. Thus, the service is gradually turning into a payment system.

    The new application, like its previous version, allows you to pay for cellular communications, the Internet, housing and communal services and other services, according to the website of the service.

    If desired, the user can create an electronic wallet. Then he will have the opportunity to receive discounts or order a Yandex.Money bank card.

    Yandex.Money applications with the option to pay without registration were previously released for Android and Windows Phone .

    This function began to be tested back in 2013. It was implemented as part of the City Payments service . With its help, payment was made for utilities, mobile communications, the Internet and various receipt services.

    The press secretary of Yandex.Money Evgenia Arnautova spoke about the areas of development of the service:
    This is an electronic payment service that works in several directions. Firstly, as a service for users, with which you can pay for a variety of services.

    The second important area of ​​Yandex.Money business is working with online stores and other enterprises that accept payments online. There is a special product for them - Yandex.Kassa , with which you can connect the most popular methods of receiving online payment to the site.

    For the business, which is important to accept cashless payments not only online but also offline, Yandex.Money has a mobile acquiring solution - mPOS terminals.

    According to the company, owners of iOS devices make about 35% of mobile payments through Yandex.Money. In 2014, the share of payments from mobile devices in the total service turnover increased by one and a half times.

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