Messengers: developing the Internet

    Two weeks ago, Kleiner Perkins Caufield Byers released a voluminous report on current trends in the development of the Internet - Internet Trends 2015 . Part of this report also applies to instant messengers.

    To get to the means of communication, let's go over the basic facts. Today, the Internet audience is 2.8 billion people worldwide, 39% of the population. The bulk of the “connected” people are concentrated in Asia - it is 23% in China and 28% in the surrounding Asian countries. In total, 5.2 billion people use mobile phones, 73% of the population. Of these, 40% have smartphones. In fact, as we wrote in the past, for most people in the world, a smartphone is the main “window to the world." On average, in various digital environments, an adult user in the United States spends 5.6 hours a day, of which more than half on mobile devices - 2.8 hours (51%).

    And messengers are leading the way in this mobile media consumption. In the Top 10 most used applications, six are instant messengers - WhatsApp, Facebook Messenger, LINE, Viber, Kakao and WeChat, respectively. By the number of sessions, instant messengers occupy the first three places and there are also six of them in the top ten.

    What advantages does KPCB messengers see?

    • Asynchrony and instantness
    • Expressiveness and speed
    • Excitement under user control
    • Custom and Professional Solutions
    • Simplicity and productivity
    • Personality and general distribution
    • Platform Mobility and Prevalence
    • Instant and security
    • Real-time communication and reproducibility
    • The current moment and unfading memory
    • Availability and worldwide
    • Simplicity and work 24x7

    The leaders in the messenger race - WhatsApp, Facebook Messenger, LINE, Kakao Talk and Snapchat:

    Asian tigers are leading, due to their location, and American companies play a lot in catching up. In WeChat, for example, games have been running since 2014, while in FB Messenger, the first game appeared only this week.

    We already emphasized the trend in the previous material - most messengers strive to become a communication hub where all the functions necessary for the user will be concentrated - purchases, identity, contextually relevant conversations. For new users developing the market, it is messengers that should become the reason for choosing smartphones, the reason for entering the Network. It is unlikely that anyone needs a smartphone itself as a device - it needs communication and the services it provides. And he provides them primarily through messenger applications.

    Leaders want to create cross-platform operating systems that are inextricably linked to the context of communication hubs for many, many services , KPCB concludes.

    Communication is at the core of any action. And messengers should become a platform of platforms, a new layer in work and communication that will connect everyone together. This is the future we are experiencing now, such a trend is unfolding before our eyes.

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