Demand for flagship smartphones is growing again in Russia

    Sales of the flagship smartphones Samsung Galaxy S6 and S6 edge in Russia began on April 16 this year. In the first month, 12,000 smartphones were purchased. Last year, the same number of Samsung Galaxy S5 devices were sold. In a difficult economic situation, such a result is considered good, as the representative of the "Connected" Maria Zaikina believes .

    Especially when you consider that the start of sales this year was much weaker. In the first few days, Russians bought 2-7 times less new Samsung smartphones than in the same period last year. This is partly due to interruptions in the supply of smartphones to Russia.

    At the moment, the deficit has been overcome. In addition, there was a restart of the consumer lending market. For example, Samsung Galaxy S6 and S6 edge are now sold in installments for 10 months.

    According to Zaikina, the weekly turnover of credit sales in Svyaznoy increased by 50% after the launch of the installment program on the Apple iPhone .

    According to Zaikina, in the first quarter of 2015, smartphone sales of more than 15 thousand rubles decreased by 10% compared with the first quarter of last year. The Russian smartphone market declined while only 7%. One of the reasons for this situation was the increased demand for electronics in the fourth quarter of 2014.

    As the representative of Euroset explained to VedomostiUlyana Smolskaya, banks began to close credit programs in December last year and then their number decreased by 10%. Therefore, in January 2015, the decrease was already twice as large. But with the return of credit programs in March, sales of expensive Euroset smartphones increased by 25%.

    According to the representative of MTS Dmitry Solodovnikov, their lending programs were not closed. And in April of this year, MTS reduced prices for smartphones and tablets by 30%. Thus, sales of expensive smartphones managed to triple. Telecom Daily

    CEODenis Kuskov agrees that the lending market is gaining momentum again. However, he does not believe that his condition can be compared with the pre-crisis one: commodity prices have increased, and loan rates, too.

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