The world's largest photobank Getty Images opens a representative office in Russia

    Getty Images, the largest photobank in the world, decided to open a representative office in Russia. His partner in our country is the operator Gallo Images .

    Gallo Images Rus CEO Dmitry Oposhnyansky explained that the photo bank seeks greater control over its business in Russia: invest, actively collaborate with Russian photographers, and introduce new subscription schemes. So, recently a new service has appeared - access to iStock bank by bank transfer.

    Gallo Images offers a service program that takes into account the nuances of Russian law. It will significantly save time working with documentation.

    The volume of investments made in opening a representative office in Russia was not disclosed. To date, the Russian representative office has 12 full-time employees, 7 managers and 8 non-staff employees, reports .

    Dmitry Oposhnyansky believes that this staff is enough for quality work:
    It is no secret that the staff of most Russian photo agencies today is significantly inflated. Our service program allowed him to reduce to the necessary and, most importantly, to simplify the work of employees with papers. We live in the digital age, so we do not see the need to open a huge office with a hundred or two employees. We have invested quite a lot of money in sales automation, creating an excellent backup / crm system, which allows us to carry out a huge amount of work with minimal labor costs for our employees

    The company plans to actively develop a differentiated monetization system. The main emphasis will be placed on working with thematic collections (news, fashion, sports), subscribers, loans for the purchase of Thinkstock and iStock images and individual photographs. In addition, Gallo Images Rus will be able to organize turnkey advertising shootings for customers anywhere in the world and with the participation of stars.

    The company is going to work not only in Moscow. Further promotion is planned in the regions and CIS countries. Gallo Images Rus already cooperates with customers from Georgia, Armenia, Belarus, Kazakhstan, Moldova and Azerbaijan, Dmitry Oposhnyansky said.

    Gallo Images is also a representative of Getty Images in Poland, the Czech Republic, Slovakia, Latvia, Lithuania, Estonia and Africa.

    Getty Images was founded in 1995 by Mark Getty and Jonathan Klein. Today, the company is the largest player in the global market for photos, videos and music. Photobank has about 100 million photos.

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