When to open your startup to the public?


    More than five years ago in New York, I met a group of guys who opened their first company and tried to bring the product to the market. They were full of enthusiasm and ideas, it seemed that their energy and perseverance would allow them to start making millions in a short time. Each time we saw each other, they zealously discussed updates for the site and could spend hours sitting at computers, distracted only by food and the restroom. However, their dreams about the project were not destined to come true. They wanted to make the perfect product and pulled with its opening to the public.

    Over the next years, I watched various startups and the stages of their development. In the end, I realized one thing that many entrepreneurs should understand: "There is no such thing as a" bad "or" perfect "product." There are unnecessary and not relevant products on the one hand, and there are products ready for opening to the public. The question is, how can I determine whether my product is ready for display or not?

    We must start with the fact that no product can be perfect. That is why giant companies like Facebook or Google are constantly improving and complementing their services. Inevitably, errors and “holes” occur in the code of Internet companies, which are often found only by site visitors or after contests for hacking a site. They grow and develop, no matter what.

    I realized that you can open your project and start the promotion before the start of its implementation. As soon as you have an idea, you can choose a working name for the company and start asking friends, colleagues and competent people for opinions on your product. Yes, I perfectly see your emerging question: “What if my idea is new and no one else does this? I don’t want to be stolen! ” Do not worry, 90% of all ideas that entrepreneurs come up with are ideas that are already being implemented by any company in one form or another, and it has no novelty. Just look better at your direct and indirect competitors, and I’m sure you will find “traces” of your product. The remaining 10% are really innovators who can notice the need for a particular product and begin to work on it. But in this case, you can talk about your product,

    Of course, you can disagree with me, pointing out that it is better to produce a quality product than to show something “raw”. Let me object and recall the Windows products. The first version was released in 1985, and the first popular version was in 1995. How good were these products? There were a lot of mistakes and imperfections. But the company every year tried to release an increasingly high-quality and user-friendly product. Success has not always been with development, but, nevertheless, they successfully compete and occupy a dominant position.

    Start promoting your startup by writing the first lines of code. Open groups on social networks, maintain a regular and corporate blog, write articles and simultaneously develop the project. There will come a point in time when you will receive the first reviews of your product. Literally every day I get feedback and error messages in my project from random users. This allows you to quickly change the quality of service and gradually improve the product.

    In addition to the above, I can assure you that by the time you launch a working prototype of the product, you will have first customers and customers. You can tell your investor about your startup, showing reviews and the number of users, which will undoubtedly be a big plus.

    In the process of working with first customers and reviews, you will understand how to conduct advertising campaigns and who your potential client is. For all the time you will change the quality and implementation of the idea several times, but in the end it will be worth it.

    With this article I want to say that you need not be afraid and bring your product to “absolute perfection”.

    In general, this is purely my opinion, which appeared in the process of work. I will be glad to hear your comments and development stories.

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