Statistics of the Russian-speaking blogosphere (spring 2007)

    In autumn 2006, Yandex first published the newsletter Blogosphere of the Russian Internet. Now they have decided to publish the latest version of the statistical report ( PDF ). It is interesting to track what changes have occurred in the blogosphere in six months. For example, the total number of blogs during this time has almost doubled.

    The Russian-speaking blogosphere: the scale
    In the Russian-speaking blogosphere today there are 2 million blogs (six months ago there were 1,150,000). Over the past three months, more than 800 thousand blogs have at least one entry. In total, according to Technorati, there are more than 76 million blogs in the world (there were 54 million half a year ago), that is, the Russian-speaking blogosphere is 3% of the world’s, but it is rapidly increasing its share.

    Hourly, an average of 260 new Russian-language blogs appear (in the fall of 2006, this number was 100).

    In total, blog searches know more than 20 million entries; 60 thousand more appear daily. During working hours, every second up to 5 new entries appear in Russian-language blogs (six months ago, during the same time, only 3 entries appeared).

    Russian-language blogs are maintained on 27 blog hosting sites (this number includes diary hosting services containing more than two hundred blogs). Russian diary posting services already contain 72% of blogs (six months ago this figure was 62%) and continue to increase their share. The most popular service in Russia is still the American Livejournal.com, but in terms of the total number of blogs and the number of new posts per day, it was almost overtaken by the Russian LiveInternet.ru.

    Livejournal remains the most visited blog service among Russian-speaking users. Its daily audience reaches 600 thousand people, while LiveInternet has 170 thousand people (according to its own statistics of blog hosting services).



    Along with blogs on publicly accessible blog hosting sites, the number of “stand-alone” blogs is also growing (such online blogs are also called standalone blogs) - by March 2007 it reached almost nine thousand. Most offline bloggers (6,277 or 71%) use the WordPress engine. Over the past six months, the Movable Type has finally lost its influence, and now, along with other engines, its share is less than 1%.

    The average user of the Russian-speaking blogosphere
    Over the past six months, the average Russian-language blogger has not changed - this is a girl of 21 years old, living in Moscow and studying at a university. The interests of the average blogger girl also remained the same: music, cinema, psychology, books and sex.

    At the same time, the age of the average author of the diary varies markedly depending on the hosting: the average user of Livejournal is 26 years old, and bloggers with LiveInternet and Diary are 19 and 20 years old, respectively.

    The ratio of the ages of Russian-speaking bloggers over the past six months has not changed much: the “Girl Blogger” is not only the main author of the diaries, but also an active reader of entries made by other users. According to a February 2007 TNS Gallup study, the proportion of Muscovites aged 12 to 17 years in the blog search audience is almost double that of all metropolitan Internet users; for girls 18-24 years old the difference is one and a half times. During the month, 76 thousand Muscovites aged 12 to 24 years are searching for diary entries — more than a quarter of the entire Moscow monthly audience of Blog Search.



    It is interesting to note that the largest number of Russian-speaking bloggers, in addition to the obvious Moscow and St. Petersburg, live in the capitals of other countries. There are more authors in Kiev, Minsk and Tallinn than in Samara or Novosibirsk.

    The most popular and the most popular.
    The blogosphere is very characterized by the dissemination of information through “opinion leaders”. Today, the thousand of the most popular Russian-language blogs are read by more than 200 thousand other bloggers. Thus, the topic that will be written in the first thousand blogs has a chance to be replicated in the blogs of their readers and, therefore, reach 80% of blog hosting users.



    Authority is an integral indicator based on data about how often other bloggers link to the blog in question, who exactly refers to them, the number of blog comments, the number of readers who are known to Yandex, and other data about the blog and its position in the blogosphere .

    Communities
    In addition to personal blogs, there are so-called communities - collective blogs. Communities can be used for different purposes - they can ask questions, discuss something with like-minded people, leave notes on a specific topic.

    Communities are popular. More than 40% of Russian-speaking bloggers read or belong to communities (this study did not take into account technical communities to which some blog hosting companies automatically subscribe all of their members).


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