Foreign companies are still the largest advertisers in Russia

    Sostav.ru published the next annual ranking of the largest advertisers in Russia for 2014.

    Judging by the data provided by the research company TNS Russia, last year foreign companies remained the largest advertisers - only the distribution of positions between the largest of them changed. The field of pharmaceuticals and other drug manufacturers has also noticeably strengthened.

    The leadership belongs to Procter & Gamble, generating over 3.5% of the total amount of funds placed. There are no detailed figures before the official report of AKAR for 2014.

    The second line is Mars, which was squeezed in January-September by PepsiCo, which was slightly inferior to P&G, but at the end of the year it still occupied the third line of the rating.

    #AdvertiserBudget RUB (% of total)
    onePROCTER & GAMBLE3.55%
    2MARS-RUSSIA2.69%
    3PEPSI CO2.61%
    fourNovartis2.17%
    fiveL'oreal2.14%
    6UNILEVER2.11%
    7RECKITT BENCKISER1.65%
    eightHENKEL GROUP1.62%
    9NESTLE1.61%
    tenJOHNSON & JOHNSON1.51%
    elevenDANONE1.45%
    12MTS1.28%
    13EVALAR1.25%
    14MONDELEZ INTERNATIONAL1.23%
    15Beeline1.19%
    sixteenOTISIFARM1.19%
    17SANOFI AVENTIS1.17%
    18Volkswagen1.07%
    nineteenCOCA-COLA1.07%
    20Ferro1.05%
    21MEGAPHONE1.02%
    22BAYER AG0.90%
    23NATIONAL SATELLITE COMPANY0.84%
    24SBERBANK OF RUSSIA0.83%
    25Nissan0.80%

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