The online trading market in Russia in 2014 exceeded 683 billion rubles

    According to J'son & Partners Consulting, over the past five years, the volume of the Internet trading market in Russia grew on average by 42.5% per year and exceeded 683 billion rubles in 2014 , this indicator will decrease by 5% this year, but by 2018 the volume will amount to 960 billion rubles. The largest market segments are “Household appliances and electronics” and “Hypermarkets”. Most often, orders are paid in cash, but the share of electronic payments has increased.

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    Forty thousand companies work in the Internet trading market in Russia. The largest market segments - “Household Appliances and Electronics” and “Hypermarkets” - have not changed since the year before last. Analysts noted high competition in the segments “Household Appliances and Electronics”, “Clothing and Shoes” and “Food Delivery”. Sales of e-books are growing.

    The main market trends were the development of a multi-channel sales strategy: the largest players are developing retail chains along with the development of online commerce, the consolidation of individual segments, the development of mobile applications in the online trading market, the growth of mobile advertising in online store applications and the development of mobile payments.

    In 65% of cases, users pay for purchases in cash, but the share of electronic payments is growing: in the first half of 2014, it doubled the figure for the same period of 2013. Last year, bank cards paid 25% of the volume of online trading, electronic payments accounted for 10%.

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