If there were no Google

    Mistakes in managing one company can have a significant impact on the success of another. So it was with Yahoo! , which has the third most popular search engine in the world. In 1997, Yahoo! I didn’t buy BackRub technology from two Stanford students, which is why I didn’t embed PageRank in my search engine and prevented the creation of Google, a corporation with a turnover of about 20 times that of Yahoo! ..


    In 1997, Yahoo had a chance to buy BackRub technology, developed by two Stanford students, Sergey Brin and Larry Page. But the company did not do this, and students launched a Google search engine a year later. This is how the Google start page looked in 1998.


    A few years later, in 2002, the president of Yahoo!Terry Semel invited Google owners to sell the company for $ 3 billion. Google executives refused - too low a price. At that time, Google earned 240 million annually, Yahoo! - 837 million. Therefore, Terry did not dare to scrape through the guts and find 5 billion dollars. Instead, he bought the Inktomi search engine for $ 257 million and Overture, the market leader in search advertising, for $ 1.4 billion, “saving” more than $ 3 billion.

    But in 2004, Google entered an IPO and the company's capitalization amounted to more than 23 billion dollars, and Yahoo! there were technical problems with the "purchases".

    Probably the search engine Yahoo! with Page and Brin technology, it would be a quality product, maybe even better than Google. But even the best product can destroy the wrong leadership, and it is unlikely that Semel would have made an analog of the current Google from the company.

    Let's imagine that the deal took place in 1997. Would another company develop unmanned vehicles , work hard in the field of robotics, artificial intelligence? Who would suggest the use of a “cloud” to geneticists , moreover, would develop a repository specifically for these purposes? It is difficult to imagine another corporation that would deal with such a wide range of developments. Although there are Microsoft R&D Labs and Facebook tryingto make the Internet accessible all over the world with the help of the Internet.org project , the work of these companies is as close as possible to business.

    Google, on the other hand, works with the poke method. Few corporations have sufficient resources for such a method. But it’s hard to argue that without Google there would be a huge hole in the world of technology, even if we didn’t know about it.

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