CONVERT. 2015 web analytics and internet marketing conference to be held in Yekaterinburg on December 7
The second professional conference on web analytics and Internet marketing CONVERT.2015 will be held on December 7 in Yekaterinburg . Now we are actively looking for speakers (how to become them, read below). Still under the cut: a little about the first conference and our plans for this year.
CONVERT.2014 participants gathered from Yekaterinburg, Perm, Ufa, Chelyabinsk, Izhevsk, Omsk, Minsk, Tyumen, Surgut and Moscow
We have long wanted to organize a web analytics conference in Yekaterinburg. Prior to this, such conferences were held only in Moscow, and it was difficult for local specialists (and, to be sure, expensive) to get to them. And a year ago, having gained courage, we held the first CONVERT for 120 people.
Last year, there were 10 reports from Moscow and Yekaterinburg experts.
Aleksey Ivanov (CEO of ISEE Marketing ) explained with real examples why business needs web analytics: what it measures and what specific business tasks it solves.
Mukhacheff Dec 5
Maxim Uvarov (Moscow), co-founder and development director of K ☆ 50, spoke about the methods with which you can evaluate the effectiveness of paid traffic and product changes, and on the second day held a workshop on analyzing advertising campaigns in Excel. Here you can read a small report on the master class from Nikita Khismatov.
Pyotr Kudinov
Ivan Shkirya , Callibri , explained what is happening with digital analytics and how Call Tracking can help her.
@Nshuravin Dec 5
The founder and director of the specialized contextual advertising agency PromoShift , the official training partner of Yandex, Peter Kudinov, taught students to correctly consider the effectiveness of contextual advertising without "average" values.
mukhacheff Dec 5
And there were reports about Metrica 2.0., About Google Tag Manager, about A / B tests and split tests, about user segmentation and about the automation of communication with the manager. The full program of last year and the presentation of reports can be viewed here . Photos are here .
Some feedback from last conference
Andrey Mukhachev @mukhacheff Dec 5
Alexander Torichko, December 5, 2014
Alexandra Mutnykh, December 6, 2014
This year we are expanding the program - reports will go in 2 streams. Streams are divided into 4 blocks: web analytics, SEO, Performance Marketing, UX.
The program is being actively formed. Ruslan Savvotin (Litres, Moscow), Yuri Rybakov (iConText, Moscow), Vladimir Teterin (Bookmate, Moscow), Maxim Uvarov (k50), Alexey Kulakov (JetStyle, Yekaterinburg), Petr Kudinov (PromoShift, Yekaterinburg) have already confirmed their participation . Dmitry Sulman (SKB Kontur, Yekaterinburg).
If you have something to tell your colleagues, and you want to speak at the conference, write to us about it. Applications are accepted until November 15.
An important clarification - we are holding a conference for the "production department", and not for customers. We are waiting for experienced web analysts, Internet marketers, contextual advertising specialists, SEO and SMM specialists, agency and studio managers, project and portal managers. We want to formulate the program more complicated and “harder”: more examples that can be put into practice, less theory that can be read in manuals and blogs.
Anton Shayakhov (Button) teaches how to increase the customer base by examining his current users
The site has already opened registration . The cost of participation is from 4000 rubles. The closer to the conference, the higher the price.
December 7 from 10 a.m. to 6 p.m.
Yekaterinburg, Novotel (Engels, 7).
CONVERT.2014 participants gathered from Yekaterinburg, Perm, Ufa, Chelyabinsk, Izhevsk, Omsk, Minsk, Tyumen, Surgut and Moscow
As it was last year
We have long wanted to organize a web analytics conference in Yekaterinburg. Prior to this, such conferences were held only in Moscow, and it was difficult for local specialists (and, to be sure, expensive) to get to them. And a year ago, having gained courage, we held the first CONVERT for 120 people.
Last year, there were 10 reports from Moscow and Yekaterinburg experts.
Aleksey Ivanov (CEO of ISEE Marketing ) explained with real examples why business needs web analytics: what it measures and what specific business tasks it solves.
Mukhacheff Dec 5
It's about understanding the target audience. Ivanov from Easy Marketing is the best report. Not familiarization, with a bunch, a bunch of cases. #convertconf
Maxim Uvarov (Moscow), co-founder and development director of K ☆ 50, spoke about the methods with which you can evaluate the effectiveness of paid traffic and product changes, and on the second day held a workshop on analyzing advertising campaigns in Excel. Here you can read a small report on the master class from Nikita Khismatov.
Pyotr Kudinov
Max Uvarov suggested meeting in a cafe on Saturday, poekselit. Here he is, a true analyst! :) # convertconf
Ivan Shkirya , Callibri , explained what is happening with digital analytics and how Call Tracking can help her.
@Nshuravin Dec 5
Chic report about call-tracking! #convertconf
The founder and director of the specialized contextual advertising agency PromoShift , the official training partner of Yandex, Peter Kudinov, taught students to correctly consider the effectiveness of contextual advertising without "average" values.
mukhacheff Dec 5
Kudinov's cases are indicative. There is something to think about. Now I have a different attitude towards ROI. #convertconf
And there were reports about Metrica 2.0., About Google Tag Manager, about A / B tests and split tests, about user segmentation and about the automation of communication with the manager. The full program of last year and the presentation of reports can be viewed here . Photos are here .
Some feedback from last conference
Andrey Mukhachev @mukhacheff Dec 5
So far, wonderful #convertconf, you gave me more than I expected. Thanks to the organizer @deflope she pulled me out of my comfort zone.
Alexander Torichko, December 5, 2014
I attended Convert. 2014 - it was cool. Already wanted to speak. This is a hint of Julia Gerasimovich so translucent)
What makes IT-People.ru compares favorably with the heap of client conferences held in the city.
Ivan Shkirya pleased with his drawings.
Alexandra Mutnykh, December 6, 2014
I went to # ConvertConf yesterday. And not in vain! And how nice it was to discover our work as an example among colleagues in the field)))
What will happen on CONVERT. 2015?
This year we are expanding the program - reports will go in 2 streams. Streams are divided into 4 blocks: web analytics, SEO, Performance Marketing, UX.
The program is being actively formed. Ruslan Savvotin (Litres, Moscow), Yuri Rybakov (iConText, Moscow), Vladimir Teterin (Bookmate, Moscow), Maxim Uvarov (k50), Alexey Kulakov (JetStyle, Yekaterinburg), Petr Kudinov (PromoShift, Yekaterinburg) have already confirmed their participation . Dmitry Sulman (SKB Kontur, Yekaterinburg).
We are looking for speakers
If you have something to tell your colleagues, and you want to speak at the conference, write to us about it. Applications are accepted until November 15.
An important clarification - we are holding a conference for the "production department", and not for customers. We are waiting for experienced web analysts, Internet marketers, contextual advertising specialists, SEO and SMM specialists, agency and studio managers, project and portal managers. We want to formulate the program more complicated and “harder”: more examples that can be put into practice, less theory that can be read in manuals and blogs.
Anton Shayakhov (Button) teaches how to increase the customer base by examining his current users
Come to participate!
The site has already opened registration . The cost of participation is from 4000 rubles. The closer to the conference, the higher the price.
December 7 from 10 a.m. to 6 p.m.
Yekaterinburg, Novotel (Engels, 7).