Notifications are available to everyone. Extension of integration functions with RSS + Push from Vkontakte groups



    We have not talked about our innovations for a long time, it is time to tell what we have been doing lately. We have a more detailed blog on Spark , so the article will contain a brief description of the news + a link to the details.

    The main thing we want to tell you is the advanced RSS features and VKontakte group connection (!). You can push important news from keywords on Vkontakte and limit the size of messages sent per line. More details under the cut.

    Where did the problem come from?


    Let me remind you, in the process of developing the service, we are faced with the fact that many do not know how to program, they have personal sites, blogs, etc. but they don’t know how to do the integration. In some CMS we managed to make small modifications to send notifications, but still it requires complex actions and at least access to the site itself.

    Over time, we found that many make channels of other people's sites, that is, those that people read themselves to receive push notifications about news. This is very convenient and adds utility to the service. We also began to cooperate with the service for converting various social networks into an RSS feed, but a week ago we found that it was no longer working, or was working with significant failures.

    Also, sometimes there are edits in RSS, we made a system to prevent repeated pushing by checking their similarity from the database.

    Solving the problem of accessibility of notifications to ordinary people


    We decided to integrate aggregation of social networks directly into the system and additionally configure filtering and select the number of rows.

    That is, you can take your VKontakte group, enter the “Important news!” Filter into the filter, and select a restriction of 3 lines. In this case, PushAll itself will push only entries with this keyword phrase and only the first 3 lines. You receive automatic notifications of the most important news.

    The most important thing that we realized: now any user, without any programming knowledge, can send automatically important push notifications to browsers and smartphones. Without application development, without server and client side development, without using the API.

    A lot of people push the news generally by hand, most often they are streamers. For example, we recently began to cooperate witheSports commentator Maelstorm is also notified of streams by the lesser-known 105TV and Only_Smiles . In automatic mode, RSS feeds are notified to YouTube by Rozetked and GoldenNik .

    More than 20 channels notify about their news, new series, etc. without any knowledge in development, without using the API, someone manually, and someone through RSS-integration.

    One of the problems that prompted the development of filters and output restrictions was the Jaskier Studio channel. They do not have their own website with the release of sound, they only have a VKontakte group. Previously, they wrote each release manually, but it takes a lot of time. With the new system, their users will receive push only about the release of new series and only basic information, not the entire post. And VKontakte posts that are not related to the output of voice acting will be discarded.

    IOS app beta




    We have been testing it for a long time, you can request access to the mail, and get it within 48 hours.
    For more information, see the Spark article.

    Inactive users, as we returned part of the departed


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    We improved the conversion to add a device by adding additional help and did a newsletter for those users who forgot to add devices or subscribe to channels.

    We sent more than 3700 letters, the conversion to open 35%, to return the user 5%. More details here.

    We also talked about how we sent part of these letters through Yandex PDD and shared general tips on setting up DKIM, SPF and headers.

    According to statistics, you lose more than 50% of users.




    A month ago, we calculated our audience, the number of notifications, click conversions, notification methods, etc. We found that in our system 50% of users receive notifications via computer, that is, if your notifications are focused only on the mobile platform, you lose 50% of the audience. More details in the article.

    Push Notification Draw System




    We started the draw together with Maelstorm, the prizes are rather purely symbolic, with a total cost of somewhere between 600-700 rubles. It’s more like an experiment on how to draw not with the classic random in VK, but using the competition for the speed of opening notifications.
    More about the ideas of such draws we described here.

    Also, today or tomorrow we will begin to make a draw together with MetaGame . There will be a randomness inside PushAll and filling in a special form with verification of the completion of all points.
    The amount of investments turned out to be quite large, I hope it will bring profit, we even tried to recapture part of the costs through donations

    Monetization


    We introduced small compensations for the additional load. You can replenish the balance through Yandex.Money and remove restrictions from RSS. In this case, you can scan the channel at least every 10 seconds, regardless of the number of subscribers, or the visibility of the channel in the directory (hidden channels). This function also includes name addresses.

    In fact, this does not give certain advantages and works more as an additional donation method. Since for interesting projects we ourselves remove restrictions from RSS for their normal work and provide personalized addresses upon request.

    We are currently developing a system of paid channels. If you have interesting content that can be packaged into notifications, you can create a paid channel and receive income from monthly user payments. You will receive 75% of the money received, the system takes 25% in the form of a commission for the volume of forwarded notifications and the provision of services.

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