Maxim Kotin: And nerds do business

Published on March 14, 2015

Maxim Kotin: And nerds do business

    I write notes from good books. This time a book from the second list from Milfgard . This article is about a book about a young provincial innovative entrepreneur. The story is read in one breath and during reading you worry about the hero all the time: what will happen next and when will the collapse =)

    The book begins with a preface from Eugene Chichvarkin. When I read this introduction, I immediately wanted to remove the book from the reader. Already very negatively writes E ... genius about business in Russia. Here is a small quote: “... Soviet rot did not go anywhere, but simply mutated. From red mold, it turned white-blue-red. "The flower of freedom has grown in a rotten swamp, and its mold conquers ...". I personally have such phrases cause strong protest, however, I overpowered myself by continuing to read. It turned out, not in vain.

    Interestingly, until the end of the book, I did not understand what kind of character we were talking about: fictional or real. The idea of ​​searching the Internet did not occur to me. However, at the end of the book, the author makes it clear that the character is real. I was convinced of this and the proof of that photo of entrepreneur Fedor Ovchinnikov is higher.

    So, the bottom line is that a young provincial office employee decides to create his own business in a provincial city with two S (guess what kind of city). He opens a bookstore with intellectual literature “The Power of the Mind” on the sixth (!) Floor of the shopping center. In parallel, he decides to blog and write in it everything that happens to him and his business. By the way, here is a link to the first entry in this blog.

    For several years he has been working tirelessly, making progress and making mistakes. I will write out here most of his decisions, and you yourself think (or read ) how wrong or successful they were.

    1. Opened the first intellectual literature store in a provincial town
    2. He got in touch with a chain of grocery stores and began to deliver cheap books to their shelves.
    3. Keeping records of sales in Excel
    4. To expand the business, invited a partner
    5. He broke up with the first partner, having bought a share from him
    6. Started using deferred payment for books not yet sold
    7. Opened a second store in a small satellite city
    8. Invited a second partner to the business
    9. Opened two more stores
    10. Opened a warehouse
    11. Opened a store in Vorkuta
    12. I bought a Toyota Camry, because I had long dreamed of a good car
    13. He opened a large store in order to occupy the space in his store that the Top Book book wanted to rent
    14. I signed up for a state contract for the supply of textbooks to educational institutions
    15. I bought a large room of 600 m² for a warehouse
    16. For the purchase of premises for a warehouse, he sold 25% of the enterprise to a new partner, leaving only 25% of the enterprise
    17. He took a large loan for a new warehouse, bringing the loan load to 500 thousand / month.
    18. He opened a huge book hypermarket with an area of ​​almost 600 m², despite loans and a huge cash gap
    19. He opened a stationery discounter with his large warehouse
    20. Selling paper in a stationery store at a selling price from the manufacturer
    21. He gave partners money from the turnover "in debt" in order to maintain a relationship
    22. Sold Toyota Camry to invest in turnover
    23. Opened a large book hypermarket in the city of satellite
    24. Sold his stake in the company (25%) to a stationery competitor

    So, Fedor Ovchinnikov created in three years an excellent chain of bookstores. Buyers are happy, but fabulous profits have failed.

    The book ends with Fyodor no longer engaged in the book business, but studies the experience of McDonald's from the inside: fries fries and says: “free cash register”. What for? In order to open a network of fast foods. He studies good practices and how staff cheats on the host.

    Four years after writing the book by Maxim Kotin, Fedor Ovchinnikov heads a franchise network of pizzerias. You can read more about this in the same blog .

    PS:I really liked the book, despite the not very good attitude of the author (as it seemed to me) to his own country. But we must pay tribute to Mr. Kotin: he processed a huge amount of material to write a good inspiring book about the realities of provincial business. I suggest you read it and share your impressions in the comments.

    I wish you happiness!