Seven Rules for an Entrepreneur by Steve Jobs

Published on April 15, 2010

Seven Rules for an Entrepreneur by Steve Jobs

    I'm not a big fan of Apple products, but I admire how dynamic this company is today. Many will agree that Steve Jobs did a lot to ensure that Apple is now where it is now. As an economist, it became interesting for me to learn more about Jobs and Apple, and I tried to find out what was the secret of this man’s success. After studying the material on this topic and making conclusions for myself, I bring to your attention seven truths that Steve Jobs taught me.
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    1. Education is not a panacea


    The education system is necessary in the first place so that the young student, expanding his horizons, competently forms interests and finds his vocation. Young Steve did not need this: from an early age he was passionate about new technologies and realized that he wanted to connect his life with that. Neither school nor college could give him anything new, so Jobs studied very poorly and soon dropped out altogether. A little more than ten years will pass, and this person without higher education will receive many offers from American universities to take the position of professor.

    2. Donkey perseverance is more effective than it seems at first glance


    In the mid-70s, Steve, who had just left college, decided to get a job at Atari in a very extravagant way: when he entered the office, he announced that he would not leave until he was hired. And they took him. A little later, when the newborn Apple needed promotion, Jobs turned to Regis McKenna advertising agency, but the reputable and arrogant agency did not want to deal with the then-small-sized garage company. In response, Steve Jobs began to fill up the agency with calls and almost stormed the office of Regis Mackenna himself. In the end, Macken surrendered. Who knows, perhaps, if Jobs did not possess such dubious qualities as arrogance, audacity and importunity, then Apple would never have become as successful and prosperous as it is now.

    3. Visibility and entertainment - the best competitive advantages


    Jobs' simple and elegant presentations, combined with his personal charm, win the hearts of the audience. Apple understands this: there are many rehearsals, every presentation slide is thought out to the smallest detail, every action on the stage is carefully staged. The success of the Macintosh, iMac, and other Apple products is, to some extent, due to the enormous attention of the press and the public to Steve’s next performance. Moreover, thanks to well-conducted presentations, Jobs throughout his career sought profitable deals with important business partners.

    4. Quality design as an end in itself is pointless


    Previously, Jobs, as a fundamental esthete, considered design the main factor determining the success of a product among consumers. He turned out to be wrong: the limited Macintosh functionality, partially related to its design (Jobs demanded that the team of engineers have their new computer no more than a telephone directory, and this is in the early 80's!), Led to a gradual decline in demand for this machine; The NeXT Cube computer, also created under the leadership of Steve, was disarmingly beautiful in appearance, but technically it was nothing outstanding, which led to its deafening failure. It is mainly due to the lack of innovation that Apple computers occupy such a small segment of the market: you can’t go far with a beautiful design. A different approach of the company in other areas is bearing fruit:

    5. Self-doubt has no place in business


    Steve was controversial: his charm was combined with extreme integrity and confidence in his innocence. He could not be called reasonable: he believed only in his own world, where everyone plays by his own rules. Steve did not tolerate people who did not share his point of view - he simply excluded such people from his already narrow circle of friends. At the business negotiations, Jobs looked very arrogant: this young man, who became a multimillionaire at a very young age, believed that the whole world would lie at his feet and all the companies in the world would fight each other for the right to cooperate with him, Steve Jobs. Once he threw a hundred-page contract with IBM into the trash, without even reading it, explaining that there were too many “bukuffs” in it. This was a fatal mistake: IBM’s leadership was furious and stopped working with Steve, and after all, a profitable deal with IBM could bind hands and feet of Jobs’s longtime rival Bill Gates, in which case Microsoft could not occupy such a monopolistic position in the operating system market that it occupies now. Young Steve believed that the whole world revolved around him, but this was not so. It was because of the difficult relationship with Steve Jobs employees that they literally pushed out the door of Apple, which he himself had once founded. He could return back only eleven years later. that the whole world revolves around him, but that was not so. It was because of the difficult relationship with Steve Jobs employees that they literally pushed out the door of Apple, which he himself had once founded. He could return back only eleven years later. that the whole world revolves around him, but that was not so. It was because of the difficult relationship with Steve Jobs employees that they literally pushed out the door of Apple, which he himself had once founded. He could return back only eleven years later.

    6. Assignment of other people's merits: immoral, but effective


    After studying the biography of Jobs, it can be argued that his merits to the technology industry are slightly exaggerated. The press likes to write about this from time to time, but Apple fans prefer not to pay attention to it. The fact is that Steve picks up potential and perspective well: having noticed good developments, he lights up the idea and begins to engage in marketing; as a result, smiling Jobs with a revolutionary device in his hands flaunts on the covers of magazines, and true innovators do not receive wide fame. Steve is considered an IT icon, while he himself can only sell goods well. Behind Apple's first fantastic success are Steve Wozniak's unique circuit boards; the entire Macintosh concept was created by Jeff Raskin; Pixar animation studio recognition is a merit of John Lasseter; the main work to save Apple from bankruptcy in the mid-90s was done by Jill Amelio; the list goes on. Steve Jobs calls all these projects without a shudder his “children," and all the laurels go to him. Morality in business is a debatable issue, but it is difficult to argue with the fact that such actions Steve awarded him with public recognition and the “gift of Midas,” which did Apple good.

    7. Think different


    Thirty-five years ago, hardly anyone who saw a foul-smelling hippie who relieves stress by lowering his legs into the toilet and draining water would suspect him of a person who will lead the list of the most influential people in the business according to Forbes. This person never had idols, role models, authorities. Even now, having exchanged the sixth dozen, he is still parking on the site for the disabled and spits on all corporate standards, coming to board meetings in jeans and sneakers. Now many people, inspired by the successes of the richest people from this world, seek to imitate them, to follow their own path, hoping to find their place in the sun. Or perhaps they should have found themselves first. As after a long journey, through trial and error, Steve Jobs found himself.