Apr 15, 2025 · PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The ...
Dec 19, 2020 · Today's post is about Google algorithm , commonly defined as the PageRank algorithm .
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PageRank is important as it helps Google determine the value of a page relative to other similar pages on the web. Among other factors, pages with higher PageRank have higher chances of ranking. While PageRank is just one of many ranking factors today, it’s one of the main ones and the reason why SEOs pay so much attention to link building.