Tinted eye creams — trend or market cannibalization? https://ymaho.com/tinted-eye-creams-trend-or-market-cannibalization
Why tinted eye creams are replacing concealer and skincare. Analysis of hidden economics, skin risks, and key market players. Learn how to choose the product.
Scandal with a cosmetics chain: expired instead of luxury — analysis https://ymaho.com/scandal-with-a-cosmetics-chain-expired-instead-of-luxury-analysis
Customers received dried-out mascaras and products with a date of 'September 2026'. Find out how a systemic crisis in retail cosmetics destroys trust and what to do. Read.
Sephora opens Korean section: 400 Olive Young products in the USA https://ymaho.com/sephora-opens-korean-section-400-olive-young-products-in-the-usa
Sephora launches K-Beauty zones with 400 Olive Young brands after leaving Korea. Why is this a capitulation of the West and how will the beauty market change? Read the analysis.
TaShe Professional Skin First: vacuum cosmetics for face https://ymaho.com/tashe-professional-skin-first-vacuum-cosmetics-for-face
Analysis of the launch of the Skin First line by TaShe Professional: 12 products in vacuum bottles, philosophy of natural skin health and a strategic maneuver in the facial care market. Learn how vacuum changes the contract with the consumer.
Care-dan generation: men 40+ in Japan — drivers of the care market https://ymaho.com/care-dan-generation-men-40-in-japan-drivers-of-the-care-market
Analysis of ampule and Style-Arena research: why men 40+ in Japan buy premium care, gender-neutral design, and hair loss products. Insights for beauty brands.
Skin Streaming: The 2026 Trend Replacing 10-Step Routines https://ymaho.com/skin-streaming-the-2026-trend-replacing-10-step-routines
Skin Streaming in Korea 2026: Why the Shift from 10 Steps to 2-3 Products. Winners and Losers, Forecasts, and Hidden Risks of the Trend. Read the Analysis.
Peptides — the main skincare ingredient of 2026: trend or not https://ymaho.com/peptides-the-main-skincare-ingredient-of-2026-trend-or-not
Why the 2026 peptide boom is an escape from retinoid fatigue. Analysis of hidden causes, patent wars, and real effectiveness. Find out which products work.
Clean Eating — the Main Dietary Trend of 2026: Report https://ymaho.com/clean-eating-the-main-dietary-trend-of-2026-report
Clean eating has overtaken keto and veganism. Find out why consumers choose products with short ingredient lists and how this is changing the industry. Read the analysis.
Hormonal skin health: launching lines for the luteal cycle https://ymaho.com/hormonal-skin-health-launching-lines-for-the-luteal-cycle
The main beauty trend of 2026: cosmeceuticals for the luteal phase of the cycle. How new products for PMS acne work, who will profit from personalization. Read the analysis.
Korean trend Nostalgia and Emotional Care: beauty for mood https://ymaho.com/korean-trend-nostalgia-and-emotional-care-beauty-for-mood
K-beauty moves from correcting imperfections to emotional care. Trend Nostalgia, neurocosmetics, and mood-enhancing products. Analysis and forecasts.