AI for logos: 13 services with vector

13 AI Logo Generators: Free and Paid Options

Most AI tools lure you in with free generations, but restrictions pop up at download: watermarks, low-res 800×800 PNG at 72 dpi, no commercial rights, or tokens running out after 3 tries. By 2026, things have improved—Wixel offers 120 monthly credits with no export fees for PNG, JPG, SVG; Recraft gives 30 credits daily; Adobe Express provides 25 credits per month. Still, on free plans, Recraft makes generations public, and rights stay with the platform—SVG downloads, but you don't legally own it.

The key to picking the right one: match it to your project. Free tiers work for side hustles. Trademarks need privacy and full ownership.

Tool Categories by Use Case

These are grouped by functionality, not price: from dedicated logo makers to vector editors and idea generators.

Dedicated Logo Makers

• Wixel: 120 credits/month (max 30/day), free exports. Customize fonts and colors. Free for one logo; paid from $90/year.
• Looka: Free generation, pay for files ($20 basic PNG, $65 Premium with SVG/EPS/PDF). Full rights after purchase.
• Tailor Brands: Logo + brand kit (business cards, social media). From $10/month, includes EPS/SVG.
• Brandmark: One-time payment ($35–$195), vectors included.

All-Purpose Platforms

• Canva: Branding templates. SVG only on Pro ($15/month). Library icons can't be used for trademarks.
• Adobe Express: 25 credits/month, export PNG/JPG/MP4. SVG via converter. Premium $10/month.
• Kittl: For merch. Free is 800px without commercial use; Pro required.

Pro Vector Tools

• Adobe Illustrator: Text-to-Vector, Generative Recolor. Full Bézier curve control. Export AI/PDF/EPS/SVG. $38/month.
• Figma: Vector, components, real-time collab. Free Starter, Pro $20/month.
• Recraft: Editable SVG from text. Export PNG/JPG/SVG/Lottie. Free 30 credits/day (public), paid from $12/month with rights.

Concept Generators

• ChatGPT: Naming, briefs, slogans. Output is yours.
• Midjourney: Concept art. Raster-based, typography inconsistent. Pro/Mega for commercial use over $1M.
• Ideogram: Text in images. 10 credits/week, commercial use allowed.

Optimal workflow: ChatGPT (ideas) → Midjourney/Ideogram (refs) → Recraft/Illustrator (final).

Feature Comparison

| Tool | Free Tier | SVG | Commercial (Free) | Best For |

|-----------------|----------------|---------|-------------------|----------------------|

| Wixel | 120 cr/mo | Yes | Limited | Beginners |

| Adobe Express | 25 cr/mo | No¹ | Unspecified | Quick raster |

| Canva | Limited | Pro | Yes, not TM | Brand kits |

| Recraft | 30/day | Yes | No² | AI vectors |

| Kittl | Available | Paid | No | Merch |

| Figma | Starter | Yes | Depends | Teams |

| Illustrator | 7-day trial | Yes | Yes | Pros |

| Looka | Generation | Premium| Yes post-purchase | One-offs |

¹ PNG-to-SVG converter. ² Rights with platform.

Legal Pitfalls

Landing pages gloss over these gotchas:

• Canva/Kittl: Library content (icons, templates) can't be trademarked.
• Recraft Free: Public generations, platform owns rights.
• Midjourney: Commercial use over $1M needs Pro/Mega.
• Wixel: No reselling assets.

For trademarks: Start from scratch in Illustrator/Figma or buy a paid plan with uniqueness checks. Checklist:

• Vector export (SVG/EPS).
• No library elements.
• Similarity check against existing marks.
• Full ownership.
• Scalability test (16×16 favicon to billboard).

Key Takeaways

• Free plans have leveled up: real exports without paying in Wixel, Recraft.
• Vectors are essential for print and scaling; SVG beats PNG.
• Legal clarity matters: library vs. original.
• AI handles 80% of the work, but taste and polish are human jobs.
• Tool chains beat single tools.

— Editorial Team