5 WordPress plugins to strengthen site behavioral and social metrics

    Hello, Habr!

    Let's talk about how you can strengthen the behavioral and social metrics of a WordPress site. To do this, I have compiled a selection of five tools that help in this, and I am waiting for advice from you, dear friends, in the comments.


    Easy is a multi-functional plugin that allows you to easily and conveniently customize the location of content blocks on a page. It’s not necessary to understand HTML and CSS. The page of the site is assembled from "bricks" that simply move to the necessary places. The main “building blocks” of content are: title, text, images, categories, tags, comments, author, shortcode, date, etc. You can change the composition of the page by moving its logical blocks, such as the number of posts on the page, type of publications , various filters, etc.
    Due to the ease and speed of creating page layouts, you can quickly test various options for the layout of content elements, determining what works best. Changing the design, we can improve the usability of the resource, which plays an important role in the ranking algorithm. The easier it is to find the necessary information, the more time the user spends on the site and the more he takes active actions, the better this is reflected in behavioral metrics.

    UpToLike Share Buttons

    UpToLike Share Buttons is a Russified social media buttons plugin that also collects social behavior statistics on the site. With UpToLike, it’s more convenient to work specifically on social metrics, because the plugin helps to attract more traffic from social networks, increase the number of subscribers to public and groups, and increase the sharing rate on sites. How it works?

    Firstly, thanks to the buttons themselves: they are customizable to any site style, can be of any shape, color, size and can be located anywhere on the page. Here is just a sea of ​​opportunities to customize the buttons "for yourself" and see what works best.

    Secondly, there are several special chips that greatly facilitate the process of sharing. For example, the “Citation” option: the user selects a section in the text and is invited to share this on his page in the social network. A very convenient thing for especially the lazy. Sharing buttons that rotate clockwise or increase when you hover attract attention. "Trifle", but it can also work on the growth of sharing.

    The third point is Follow. It is configured like this:

    You can construct an invitation to join a group or subscribe. A little imagination - and with the help of an invitation you can receive 10-20-30 new subscribers per day, doing almost nothing for this.

    Finally, the fourth point is the statistics of the social behavior of users on the site, which includes likes, balls, followers, statistics on attracting new users from social networks, splitting traffic on social networks and so on.

    What can be done with such statistics?
    First, understand the effectiveness of social action. If likes and balls do not bring new users to the site - what is the point in them? And if they bring it, how can they bring even more people from social networks with their help?
    Secondly, to know exactly what the audience of social networks likes on the site the most and give them just that, but in a larger quantity.
    Thirdly, regularly make selections of the most popular // discussed materials.
    Fourth, repeat reposts of popular articles on social networks every 3-6 months (during this time, visitors to social networks for the most part will deeply forget that “something has already flickered in the feed”, and you can get another one using the same materials volley of traffic).
    Fifth, manage the following: you change something in the invitation window, and then you see - it works or not.

    All in One Schema.org Rich Snippets

    As the name implies, the All in One Schema.org Rich Snippets plugin helps you quickly and conveniently create advanced snippets (information about the site and business in a compressed form that search engines display in the SERP). Depending on the specifics of the business, target audience, USP and other parameters, a snippet may include ratings, links, address, phone number, number of followers on Google+, image, photo of the author and much more.

    The plugin helps to create competent snippets, making them more attractive and clickable for the audience. This will lead to increased traffic, and, possibly, positions in the search engine results due to the strengthening of behavioral metrics.

    Rich reviews

    Rich Reviews is a plugin that allows you to target reviews on blog pages.

    Advantages of the plugin
    • 3 types of reviews: products (or pages), categories, the site as a whole - allow you to customize unique tasks.
    • The ability to choose exactly which reviews and where exactly to post on the site.
    • Simple design to easily integrate reviews with various page designs.
    • Shortcodes, allowing you to add reviews to any pages and specific places on them.
    • Display reviews in advanced snippets of search results on Google.

    Reduce bounce rate

    Reduce bounce rate- a plugin that allows you to get more accurate data on the percentage of failures than in Google Analytic and other well-known analytical tools. Example: one of the visitors spent 3 minutes on the site reading an article, but without clicking links, without going to other sections of the menu, without putting likes. The user simply read the article, bookmarked it, and left the site. For Google Analytics, such a scenario is likely to serve as an indicator of failure, and the time on the site will be fixed as 0. Reduce Bounce Rate helps get rid of such errors. The plugin informs Google Analytics every 10 seconds that the user is still on the site. Thus, the failure rate in the reports looks more believable, which allows you to more objectively analyze user behavior on the site and find out which content works better.

    Advantages of the plugin
    • Providing more objective statistics on the percentage of failures.
    • Setting the time for tracking the presence and activity of the user on the site.
    • Support for both old and new Google Analytics code.
    • Ability to place code in both header and footer.

    What useful SEO plugins do you use? Share your experience.

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