July 28, 2014 at 12:29History of Audio-Technica
Hello, Habr!
I propose again to plunge into the history of one brand, as we did with Nintendo , Westone and Samsung . This time it will be about one of the best manufacturers of headphones, microphones and other audio equipment in the world - about Audio-Technica, founded in 1962.
Hideo Matsushita founded the company at the age of 42.
In 1962, Hideo Matsushita in Shinjuku, a special area of Tokyo, the administrative center of this city, founded the company Audio-Tehcnica. The first product was sound pickups for phonograph records, and the first market was other factories for the production of sound equipment.
The first two models, AT-1 and AT-3, began selling to manufacturers of audio equipment in Japan. The high quality of the pickups has led to the fact that a year later the company moves to a more spacious room and increases production. Then sales of the AT-5 began. As a result, in 1969 the company entered the world market with its pickups.
In 1986, the company launched the AT33ML / OCC Pickup, which was the first PCOCC pickup. A landmark event in the world of audio.
Also in the eighties, the company was very successful at selling the Mister Disc portable turntable and audio cassette player, which was later replaced by Sound Burger. It looks very original.
Audio-Technica AT770 Mister Disc.
AT727 Sound Burger.
This is a professional turntable LP120USBC.
In 2012, the company released the “turntable” Lp1240 with a DJ module.
And for home use, Audio-Technica has this model - LP60USB.
The company began selling microphones only in 1978, 16 years after its foundation. The first was the AT-800 series.
Surprisingly, I did not find the cover image of this brochure of better quality.
In 1981, Audio-Technica decided to make such an offer for professional musicians: a whole “Microphone Wardrobe”. Here is such a multi-colored set. It seems to have turned out so-so. The kit includes seven ATM-41 microphones.
In 1985, the company began production of the UniPoint line of ultra-compact microphones.
Released in 1991, the AT4033 was sold for more than $ 1,000. The company broke the bar - in the sense that the analogs of this microphone cost less.
In 1994, the AT4050 / CM5 condenser microphone was introduced to the world. The special technology used in the manufacture of membranes ensures the stability of the microphone. Its purpose is to record acoustic guitar, combo, female vocals and so on.
Higher class microphones appeared a little later. These were the professional models AT4060 and AT895.
Audio-technica AT4060 condenser tube microphone is designed for highly professional recording studios. Lamps are selected manually and tested individually.
AT895
In 2007, the company introduced the AT2010 microphone, and also patented SpectraPulse technology.
Microphone AT2010.
Wireless microphones built using SpectraPulse technology. This technology is used in cases where the operating range is not as important as data security and usability. For example, in courtrooms and courts.
The 1996 Summer Olympics were held in Atlanta, Georgia, USA. Russia ranked second in the overall standings with 26 gold, 21 silver and 16 bronze medals. Of the athletes, Alexei Nemov showed himself better, taking six medals at once, of which two were gold, one silver and three bronze.
At the 1996 Olympics, all the microphones and headphones that were used for broadcasts and for conducting were produced by Audio-Technica. The procession of the company in the world of sports did not end there: they supplied the same equipment for the Sydney Olympics in 2000, to Salt Lake City in 2002. At the next Olympics, Athens Olympic Broadcasting SA used Audio-Technica microphones. And in Beijing it was the same.
Many musicians used Audio-Technica microphones for their shows. In 1990, for example, the positive reviews of Gloria Estefan received the ATW-1032 wireless microphone.
Joe Perry, Aerosmith, and AT4050 Microphones.
A couple more artists with Audio-Technica.
For the first time Audio-Technica "got" at the Grammy Awards in 2006. The company has equipped the event with more than two hundred microphones. Until 2013, nothing has changed. In the photo - Jack White and Ruby Amanfu (Who?) Sing into the Audio-Technica AT4050 microphone at the 2013 Grammy ceremony, for which a total of 250 microphones were installed.
Where else are Audio-Technica microphones used? In the meeting rooms of the US Congress, at the debate, in the New York Police. And of course, some musicians prefer microphones of this company: for example, Metallica and Slipknot.
The company launched its first series of headphones by 1974. It was a line of dynamic headphones AT-700.
AT-701
AT-704 with denim trim. Yarmolnik approves.
AT-705
Four years later, the ATH-8 and ATH-7 condenser headphones come out.
The company received the 2009 ATH-ANC7b Headphone Innovation Design and Technology Award.
In 2007, Audio-Technica launched the QuietPoint® Noise-Cancelling Headphones line, which is an active noise canceling headphone, and the ATH-ANC7b QuietPoint, released in 2009, immediately won the Innovations 2010 Design and Engineering Award.
In September 2007, the company released the legendary Audio-Technica ATH-M50 headphones. They are designed for professional monitoring and mixing in recording studios.
The main part of the company's production is professional equipment. Including in-channel monitors for musicians. This image shows M3 wireless in-channel monitors released in 2008.
In 2009, a joint project was implemented by Audio-Technica and CrystalRoc. The Crystal PRO700 earphones are covered with over 5000 Swarovski rhinestones.
In 2012, the company launches ATH-ES10 portable headphones with a 53-mm driver in a titanium case.
How can you do without multi-colored plugs? This is Audio-Technica ATH-CLR100.
Audio-Technica ATH-ANC9- This is one of the latest models of the company. Their frequency range is 10 Hz - 25 kHz, and the noise reduction level is up to 30 dB depending on the mode.
Audio Technica also introduced the IM series headphone this year. It included six models: four with a balanced anchor (one, two, three and four drivers) and two with two dynamic 8.8 mm drivers.
Interesting:
Headphone
history Westone
history Nintendo history led by Hiroshi Yamauchi
An old ad for cell phones and smartphones (from the 1980s to the late 2000s)
Samsung Electronics history: From dried fish to high technology
I propose again to plunge into the history of one brand, as we did with Nintendo , Westone and Samsung . This time it will be about one of the best manufacturers of headphones, microphones and other audio equipment in the world - about Audio-Technica, founded in 1962.
Hideo Matsushita founded the company at the age of 42.
Pickups and Turntables
In 1962, Hideo Matsushita in Shinjuku, a special area of Tokyo, the administrative center of this city, founded the company Audio-Tehcnica. The first product was sound pickups for phonograph records, and the first market was other factories for the production of sound equipment.
The first two models, AT-1 and AT-3, began selling to manufacturers of audio equipment in Japan. The high quality of the pickups has led to the fact that a year later the company moves to a more spacious room and increases production. Then sales of the AT-5 began. As a result, in 1969 the company entered the world market with its pickups.
In 1986, the company launched the AT33ML / OCC Pickup, which was the first PCOCC pickup. A landmark event in the world of audio.
Also in the eighties, the company was very successful at selling the Mister Disc portable turntable and audio cassette player, which was later replaced by Sound Burger. It looks very original.
Audio-Technica AT770 Mister Disc.
AT727 Sound Burger.
This is a professional turntable LP120USBC.
In 2012, the company released the “turntable” Lp1240 with a DJ module.
And for home use, Audio-Technica has this model - LP60USB.
Microphones
The company began selling microphones only in 1978, 16 years after its foundation. The first was the AT-800 series.
Surprisingly, I did not find the cover image of this brochure of better quality.
In 1981, Audio-Technica decided to make such an offer for professional musicians: a whole “Microphone Wardrobe”. Here is such a multi-colored set. It seems to have turned out so-so. The kit includes seven ATM-41 microphones.
In 1985, the company began production of the UniPoint line of ultra-compact microphones.
Released in 1991, the AT4033 was sold for more than $ 1,000. The company broke the bar - in the sense that the analogs of this microphone cost less.
In 1994, the AT4050 / CM5 condenser microphone was introduced to the world. The special technology used in the manufacture of membranes ensures the stability of the microphone. Its purpose is to record acoustic guitar, combo, female vocals and so on.
Higher class microphones appeared a little later. These were the professional models AT4060 and AT895.
Audio-technica AT4060 condenser tube microphone is designed for highly professional recording studios. Lamps are selected manually and tested individually.
AT895
In 2007, the company introduced the AT2010 microphone, and also patented SpectraPulse technology.
Microphone AT2010.
Wireless microphones built using SpectraPulse technology. This technology is used in cases where the operating range is not as important as data security and usability. For example, in courtrooms and courts.
Sport and music
The 1996 Summer Olympics were held in Atlanta, Georgia, USA. Russia ranked second in the overall standings with 26 gold, 21 silver and 16 bronze medals. Of the athletes, Alexei Nemov showed himself better, taking six medals at once, of which two were gold, one silver and three bronze.
At the 1996 Olympics, all the microphones and headphones that were used for broadcasts and for conducting were produced by Audio-Technica. The procession of the company in the world of sports did not end there: they supplied the same equipment for the Sydney Olympics in 2000, to Salt Lake City in 2002. At the next Olympics, Athens Olympic Broadcasting SA used Audio-Technica microphones. And in Beijing it was the same.
Many musicians used Audio-Technica microphones for their shows. In 1990, for example, the positive reviews of Gloria Estefan received the ATW-1032 wireless microphone.
Joe Perry, Aerosmith, and AT4050 Microphones.
A couple more artists with Audio-Technica.
For the first time Audio-Technica "got" at the Grammy Awards in 2006. The company has equipped the event with more than two hundred microphones. Until 2013, nothing has changed. In the photo - Jack White and Ruby Amanfu (Who?) Sing into the Audio-Technica AT4050 microphone at the 2013 Grammy ceremony, for which a total of 250 microphones were installed.
Where else are Audio-Technica microphones used? In the meeting rooms of the US Congress, at the debate, in the New York Police. And of course, some musicians prefer microphones of this company: for example, Metallica and Slipknot.
Headphones
The company launched its first series of headphones by 1974. It was a line of dynamic headphones AT-700.
AT-701
AT-704 with denim trim. Yarmolnik approves.
AT-705
Four years later, the ATH-8 and ATH-7 condenser headphones come out.
The company received the 2009 ATH-ANC7b Headphone Innovation Design and Technology Award.
In 2007, Audio-Technica launched the QuietPoint® Noise-Cancelling Headphones line, which is an active noise canceling headphone, and the ATH-ANC7b QuietPoint, released in 2009, immediately won the Innovations 2010 Design and Engineering Award.
In September 2007, the company released the legendary Audio-Technica ATH-M50 headphones. They are designed for professional monitoring and mixing in recording studios.
The main part of the company's production is professional equipment. Including in-channel monitors for musicians. This image shows M3 wireless in-channel monitors released in 2008.
In 2009, a joint project was implemented by Audio-Technica and CrystalRoc. The Crystal PRO700 earphones are covered with over 5000 Swarovski rhinestones.
In 2012, the company launches ATH-ES10 portable headphones with a 53-mm driver in a titanium case.
How can you do without multi-colored plugs? This is Audio-Technica ATH-CLR100.
Audio-Technica ATH-ANC9- This is one of the latest models of the company. Their frequency range is 10 Hz - 25 kHz, and the noise reduction level is up to 30 dB depending on the mode.
Audio Technica also introduced the IM series headphone this year. It included six models: four with a balanced anchor (one, two, three and four drivers) and two with two dynamic 8.8 mm drivers.
Interesting:
Headphone
history Westone
history Nintendo history led by Hiroshi Yamauchi
An old ad for cell phones and smartphones (from the 1980s to the late 2000s)
Samsung Electronics history: From dried fish to high technology
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