Xbox One sales announced in China for the first time since 2000

    Microsoft made a deal with BesTV to sell its consoles across China last year. I wrote about the opportunity to resume console sales in September last year , it became real as a result of the emergence of the “Free Trade Zone” in the suburbs of Shanghai, although according to forecasts, it would take up to 3 years to work out all the nuances. Let me remind you that the conditions were as follows: the manufacturer’s factory should be located within the “free zone” and each model should be approved by the Ministry of Culture. Obviously Microsoft was able to meet the criteria.



    Game consoles in China have remained banned for more than a decade for fears of the government for the physical and psychological health of children. Access to game consoles could only be obtained on the black market, but now the situation promises to change with the shutdown of the Golden Shield (also known as the Great Chinese Firewall) in the zone.

    The time was chosen well: China is trying to maintain the pace of development of its economy, which began to slow down in the absence of change. Microsoft (5 million sales of Xbox One) can also count on changes in financial success in competition with Sony (7 million sales of PS4): for 14 years without a Western console, a Chinese gamer could starve for games. Although a reservation remains, not all games will be allowed for sale in China, with the exception of titles showing "obscenity, drug use, violence and gambling."

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