How we made a Google Glass flash mob in San Francisco



    We walked in a park in San Francisco with google glasses, recorded interviews and realized that Americans are very interested in looking at us. They all wanted to know what we were filming there and what kind of google glass they were (though, many had already heard something about them). And we decided that it would be nice to try to do some kind of action on Union Square (the central square in San Francisco).

    About 5 years ago I was fond of photography and my favorite style of photo, I had portraits. It is very simple - you take a 50mm lens, set the aperture to 1.4 and you get simply divine pictures! The trick is that the world through a 50mm lens looks exactly the same as the human eye sees it. And open at full aperture very beautifully blurs the background. Therefore, my task was the pictures.

    Pavel Kholyavkin is engaged in information business and conducts his reality showAppincubator (incubator for mobile applications), where he teaches people how to create a business on mobile applications. Pavel shot videos on GoPro - the videos are dynamic if you install GoPro on a stick.

    Victor Kryukov is an extraordinary and communicative person who can write a letter to Mark Pincus (CEO Zynga) "Hello, dude, let's go have some coffee" and get an answer. His task was to communicate with passers-by.

    We brainstormed and decided that we didn’t want to spend money on the experiment, but it would be interesting to do everything qualitatively, so the decision came to buy all the stuff in Best Buy, have fun and pass it all back. I wanted to postpone the whole event to “tomorrow”, but it became clear that you need to go either now or never.

    At BestBuy we bought:
    fotik Nikon D5200
    Nikkor 50mm 1.4 lens
    Go Pro 3 Hero black edition
    2 camera 32 GB SD cards
    all this were unpacked right in the parking lot, the boxes were put in the trunk and we went to the Union Square at Lyft.

    The concept was very simple in my opinion: we suggest that the Americans put on a Google Glass so that we take a picture of them and send them a photo with glasses in the mail. But in the eyes of the Americans, she was VERY COMPLEX!

    Firstly, we did not take into account the fact that the iPhone is now the most popular camera in the world and the Americans simply do not understand what a high-quality portrait is. And to print examples of photos so that people understand what we are offering - we did not have time to do it.

    Secondly, we did not take into account the target audience, they were innovative people who were interested in what the Google class was, all other citizens, except to look at it all from the outside, was not particularly interesting.

    Thirdly, they were more interested in trying how glasses work much more than getting a photo.

    Therefore, right along the way, we changed the concept to a simpler one:
    Try Google glasses!
    And then the people began to react more lively.

    Then the police kicked us out from Union Square after about 15 minutes, they said that we needed permission to start a rally there. And we went to a more passing place on the other side of the street. Where did the cop on the motive drive us out too :) By the way, he didn’t want to put on a Google glass “because you are not Google” :)

    The action turned out to be very interesting and fun, we spent a couple of hours, laughed heartily and got great material that you can watch on the video. I have not been holding a camera in my hands for more than a year (by the way, photographic equipment has progressed very much over the past couple of years!) Therefore I was very exited :)

    By the way, the official Google Glass community said thanks;) You can’t thank you for the bread, but three pairs of Google glasses personally from Sergey Brin it would be interesting;)

    Dmitry Semiryazhko / Victor Kryukov / Pavel Kholyavkin

    PS This is my first article, so you can throw rotten tomatoes in the comments or on Facebook.

    Shared his story for AmBARand Habrahabra Dmitry Semiryazhko, serial entrepreneur, co-founder of the American company #Pinxter with a development office in Sevastopol.

    Note from the account owner: I am not the author of the article, I publish the article to the court of the Khabrasociety, because she seemed interesting to me. Other articles from Silicon Valley residents can be found here .

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